MKT 100 Quiz 6

“� � �   Question 1   The three basic functions channel intermediaries perform are:     “� � �   Question 2   A(n) _____ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers.     “� � �   Question 3   _____ is distribution aimed at maximum market coverage. It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.     “� � �   Question 4   _____ channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances.     “� � �   Question 5   Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?     “� � �   Question 6   The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called:     “� � �   Question 7   _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.     “� � �   Question 8   _____ is the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage.     “� � �   Question 9   With respect to the sorting logistical function, _____ is the combining of similar stocks into a larger homogeneous supply.     “� � �   Question 10   The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:     “� � �   Question 11   _____ integration is the ability of two or more companies to develop social connections that serve to guide their interactions when working together.     “� � �   Question 12   The goal of inventory control is to:     “� � �   Question 13   _____ is a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer’s or a customer’s demand.     “� � �   Question 14   Which of the following is a key principle of supply chain management that means multiple firms work together to perform tasks as a single unified system rather than as several individual companies acting in isolation?     “� � �   Question 15   Which business process supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers?     “� � �   Question 16   _____ coordinates and integrates all of the activities performed by channel members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.     “� � �   Question 17   A firm that specializes in the order fulfillment process is called a(n):     “� � �   Question 18   The relative ease with which a shipment can be located and transferred is:     “� � �   Question 19   _____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.     “� � �   Question 20   There are eight critical business processes on which supply chain managers must focus. Which of the following is one of those processes?     “� � �   Question 21   _____ is the retailing strategy of using moderate to low prices on large quantities of products and lower service to stimulate a high turnover of inventory.     “� � �   Question 22   _____ is a low-profile yet important form of retailing in which consumers get products out of automated machines, and it accounts for billions of dollars worth of goods each year in the United States.     “� � �   Question 23   _____ are large, departmentalized, self-service retailers that specialize in food and some nonfood items.     “� � �   Question 24   _____ is defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use or consumption.     “� � �   Question 25   A _____ is a retail store that stocks pharmacy-related products and services as its main draw.     “� � �   Question 26   Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?     “� � �   Question 27   Off-price retailers:     “� � �   Question 28   _____ shows how much the retailer makes as a percentage of sales after the cost of goods sold is subtracted.     “� � �   Question 29   _____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.     “� � �   Question 30   A common practice among most retailers that seeks to broaden customers’ original purchases with related items is called:

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