Question 1 � � � � � � An overview of the situation including changing environmental or market conditions, product innovations, corporate vision or other events or circumstances is contained in what part of a marketing research plan? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 2 � � � � � � The most important element of a survey sample is its: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 3 � � � � � � The set of consumers who professes a sufficient level of interest in a market offer is called the: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 4 � � � � � � A coordinated collection of data, systems, tools and techniques with supporting software and hardware with which an organization gathers and interprets relevant information is called: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 5 � � � � � � Eight to ten people invited to discuss a product or organization with a moderator describes a typical: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 6 � � � � � � Sales that take place without any demand-stimulating expenditure are called: � � � � � � � � � � � � � � � � � � � � “� � � Question 7 � � � � � According to published best practices, competitive intelligence in marketing is: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 8 � � � � � � What is the art of anticipating what buyers are likely to do under a given set of conditions? � � � � � � � � � � � � � � � � � � � � � “� � � Question 9 � � � � � � Computer-assisted telephone interviewing systems (CATI) support interviewers in conducting interviews with one result being: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 10 � � � � � � What gives an organization a competitive advantage so that it can choose its markets better, develop better offerings and execute more effective marketing planning? � � � � � � � � � � � � � � � � � � � � � “� � � Question 11 � � � � � � What is the maximum number of sales that might be available to all the firms in an industry during a specified period of time? � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 12 � � � � � � If a questionnaire is mailed to all discharged patients without an incentive to complete and return the survey, and the rate of return is only 30%, the results represent: � � � � � � � � � � � � � � � � � � � � � “� � � Question 13 � � � � � � Market demand for a product or service is: � � � � � � � � � � � � � � � � � � � � � � � � “� � � Question 14 � � � � � � When collecting data online, companies must realize that when the participants are self-selected: � � � � � � � � � � � � � � � � � � � � � � “� � � Question 15 � � � � � � What is defined as the people, equipment and procedures used to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to decision makers?
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