Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases. Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following: · � Describe your research method. · � Describe the databases and findings. · � Describe at least two strategies you could use to segment your market. · � How does this profile provide you with insight on how the people in this area perceive your organization? · � How will your target audience characteristics help you determine your market strategies? · � Is the demographic and psychographic information accurate? Why or why not? Provide a brief description of the facility or organization.
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