You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of BookBunker, have hired you in the past to help them improve their sales both online and in their store.Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page(2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world Scenario Once again you are back visiting your friends from Bunker Books. As an e-commerceexpert you will be doing some research and giving advice to the husband and wife teamthat have owned this company for 20 years. After you helped them with an e-marketingplan and developed their social media campaign, you are now called upon them to helpwith collecting payments online and securing their website and database. Role You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, theowners of Book Bunker have hired you in the past to help them improve their sales bothonline and in their store. Now they need help developing an e-payment system andsecuring their database. They have asked you to create a plan to collect payments viatheir website and ensure that the transactions are safebe asked to write a 5 page (2,500 words minimum) business report outlining yourstrategies to increase their presence online and improve their online advertising andcreate the ability to sell books to people throughout the world.
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