Assignment: Analyzing Credibility Resources: “Giuliani Remembers 9/11″� news clip and video ads located at one of the links listed below. Due Date: Day 7 [Individual forum] View and assess the credibility of these media and advertising examples: o The CNN Pipeline news clip located on the Materials tab of your student web page for Week Three. o Select one of the following links to view the video ads available at that Web site: http://www.toyota.com/corolla/demos.html http://www.progressive.com/commercials/progressive-commercials.aspx http://www.pedigree.com.au/tv/ http://www.wendys.com/ads/ Answer the following in regard to each of the two examples in a 100- to 200-word response: o Who paid for each example to be created? o Can you detect a slant”�that is, a secondary opinion conveyed by the examples’ creators? o What does each example reflect about society at large? Is it credible? Explain your answers. Answer the following in regard to the news clip in a 50- to 100-word response: o Are you skeptical of the sources’ credibility? Why or why not? o Do you detect any bias? Why or why not? Answer the following in regard to the video ad on one of the links above in a 100- to 200-word response: o Does the ad make a claim? o What fear or desire does the ad play into? o Does it target an existing fear or desire or does it try to create a new fear or desire? o Does it try to invoke feeling, use admirable people to persuade, or describe a common situation? o Would you make a purchase based on the information presented?
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