CheckPoint: Organizing Information in Messages Although all business communication shares some common characteristics, differences do exist among informative, positive, negative, and persuasive messages. For example, in order to elicit the most favorable response, it is important to determine how to layer the information in the message, especially if the content is negative. Providing the best possible customer service for both internal and external audiences hinges on good communication. Because writers do not have a second opportunity to create a first impression, planning what to say and how to say it is an essential step in successful business communication. Resources: Appendix C; Chapter 7 (pp. 150-168), Chapter 8 (pp. 182-199), and Chapter 9 (pp. 212-240) in Business and Administrative Communication (7th ed.); and Ch. 2-4 in the Business Communication Handbook at the BAC Web site ( http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_02.pdf ; http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_03.pdf ; and http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_04.pdf ) Due Date: Day 3 [Individual] forum Use the table in Appendix C to record ways you would organize information for informative, positive, negative, and persuasive messages. Post the table as an attachment
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