Question 1. Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche? Question 2. What advantage does use of RFID tags bring to the logistics function of companies that adopt this technology? Question 3. When selecting the methodology by which a company will calculate its prices, which method and associated rationale is increasingly recommended, and why? Question 4. Why are complementary businesses a factor that can make or break a retail business? Question 5. Which example BEST illustrates the Law of Supply and Demand? Question 6. As stated in chapter 6, what is the purpose for assigning communication channels to various quadrants of the POES model? Question 7. What is the key component of the distribution channel strategy of retailers in the t-shirt distribution case study in this chapter? Question 8. What goal is achieved by pursuing a segmented pricing strategy? Question 9. What distinguishes owned message channels from paid message channels? Question 10. When price sensitivity differs among customers in different market segments, which type of pricing strategy gains in importance?
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