Resources: Internet, University Library Select the same retail organization you chose for your Retail Selection Paper due in Week Two. Write a 1,750- to 2,100-word analysis of the retail organization’s customers. Address the following in your paper: Identify the retailer’s target customer and customer demographics. Describe the customers’ expectations when doing business with the retailer. Analyze how the retailer attempts to meet their customers’ expectations. Evaluate whether the retailer is meeting those expectations. Examine the retailer’s current customer service policies and practices such as the return policies, warranties, and technical support. Discuss how these policies are affecting customer service. Discuss whether the policies appear to be cost effective and have a return on investment. Quantify the value perceived by customers using the Expectations-Results = Value model. Describe how the retailer attracts and retains customers. Describe the overall customer experience the selected retailer and formulate some tactics for creating a better customer experience Format your paper consistent with APA guidelines.
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