BRM 353 Week 1 Loyal Customer Worksheet Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines. Complete the following chart in 90- to 175- words: Identify the four components of brand position: Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities. Identify current challenges and opportunities for the brand: Evaluate brand equity in 90- to 175- words.
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