AB 219 Quiz 1 1. � Question : � Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable. 2. � Question : � What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace? 3. � Question : � Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system. � � 4. � Question : � Which definition below describes secondary data? 5. � Question : � What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups? 6. � Question : � Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing. 7. � Question : � What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem? � Question 8. � Question : � Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need. This is known as the relationship concept. � � � � � � � � 9. � Question : � Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility. � � � � � 10. � Question : � Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample.
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