Think of a product (be specific) you would like to market to a particular country. What steps would you take to market it there? Would you change the product (product adaptation)? The advertising (communication adaptation)? How would you enter the foreign market?
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Think of a product (be specific) you would like to market to a particular country. What steps would you take to market it there? Would you change the product (product adaptation)? The advertising (communication adaptation)? How would you enter the foreign market?
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