- Describe the history and core business of each company.
- Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
- Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
- Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
- Discuss the extent to which management of both companies adapted to changing market conditions.
- Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions.
- Use at least three (3) quality references.
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