You are reading a proposal about research looking into the relationship between advertising spend within your firm and market share. The study is based on the application of regression analysis. Discuss the potential for a causal link between these 2 variables and explain why this would be important in this research
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You are reading a proposal about research looking into the relationship between advertising spend within your firm and market share. The study is based on the application of regression analysis. Discuss the potential for a causal link between these 2 variables and explain why this would be important in this research
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