Your promotional effort should:  Demonstrate an appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet and social media, too, as appropriate to your promotional effort.  Describe your primary objective for your promotional approach. Outline this in terms of measurable tasks that you want to accomplish. What is the advertising goal to which you will measure success for your advertising expenditures? This is a complete description of your proposed promotion plan.  Describe each of your promotional activities that you envision as essential to ensure an integrated approach to promoting your product or your service. Describe your execution (i.e., your rollout plan) in accordance with the following format for any and all expenditures (the dollar figures will go into the IMC promotion budget). For example: 1) Weekly 1/4-page ads in the Sunday Ledger @ $5,100 for each edition. Ads run each Sunday for two months, followed by publication during alternate weeks through Week 52. Total Cost: $153,000. 2) Thirty-second radio spots on WBAL-AM, with two ads during morning drive time and one during evening drive time; ads to run five days each week for first month and alternate every other week for five months; ads to run once each morning every other day during months six through 12. Total Cost: $117,451.

Your promotional effort should:  Demonstrate an appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet and social media, too, as appropriate to your promotional effort.  Describe your primary objective for your promotional approach. Outline this in terms of measurable tasks that you want to accomplish. What is the advertising goal to which you will measure success for your advertising expenditures? This is a complete description of your proposed promotion plan.  Describe each of your promotional activities that you envision as essential to ensure an integrated approach to promoting your product or your service. Describe your execution (i.e., your rollout plan) in accordance with the following format for any and all expenditures (the dollar figures will go into the IMC promotion budget). For example: 1) Weekly 1/4-page ads in the Sunday Ledger @ $5,100 for each edition. Ads run each Sunday for two months, followed by publication during alternate weeks through Week 52. Total Cost: $153,000. 2) Thirty-second radio spots on WBAL-AM, with two ads during morning drive time and one during evening drive time; ads to run five days each week for first month and alternate every other week for five months; ads to run once each morning every other day during months six through 12. Total Cost: $117,451.