Please cite your work that are not from your own thoughts. Make sure syntax and grammar is correct.  Use any USA publicly traded company(a must). APA format.

 

Final Individual Project: I picked Amazon

 

                Each student will select a company to do the following with: Amazon is the company

 

•             Utilize course concepts and materials discussed in the textbook to analyze the current marketing situation of the company and industry.

 

•             Visit the store (if applicable) and/or the company’s website and determine what the current marketing strategy is.  Evaluate how well the company is conveying its value proposition through its marketing strategy, in particular its marketing communications.

 

 

 

Be sure to cover the following in 5-6 PowerPoint slides:

 

•             Current Marketing Situation:      Current trends in the industry

 

•             Current Marketing Situation:      Competitive Landscape/SWOT Analysis

 

•             Target Customer Value:                Company’s Value Proposition (their promise)

 

•             Current Marketing Strategy:       Evaluate their current marketing strategy

 

•             Marketing Programs:                     Pick 1 of the 4 P’s and provide a Marketing program        

 

recommendation that can enhance the current strategy

 

                (4P’s: Product, Price, Promotion, & Placement)

Please cite your work that are not from your own thoughts. Make sure syntax and grammar is correct.  Use any USA publicly traded company(a must). APA format.

 

Final Individual Project: I picked Amazon

 

                Each student will select a company to do the following with: Amazon is the company

 

•             Utilize course concepts and materials discussed in the textbook to analyze the current marketing situation of the company and industry.

 

•             Visit the store (if applicable) and/or the company’s website and determine what the current marketing strategy is.  Evaluate how well the company is conveying its value proposition through its marketing strategy, in particular its marketing communications.

 

 

 

Be sure to cover the following in 5-6 PowerPoint slides:

 

•             Current Marketing Situation:      Current trends in the industry

 

•             Current Marketing Situation:      Competitive Landscape/SWOT Analysis

 

•             Target Customer Value:                Company’s Value Proposition (their promise)

 

•             Current Marketing Strategy:       Evaluate their current marketing strategy

 

•             Marketing Programs:                     Pick 1 of the 4 P’s and provide a Marketing program        

 

recommendation that can enhance the current strategy

 

                (4P’s: Product, Price, Promotion, & Placement)