Over the next couple of years, I can see Microsoft continuing to grow substantially. Xbox is a popular gaming system that children and even adults enjoy playing. I believe that over five plus hours a day is spent playing video games on live. While many gaming consoles exist, Microsoft's Xbox 360 is the most popular among American consumers, selling over thirty-nine million consoles, six million more than their top competitor the PS3 (Podhradsky, D'Ovidio, & Casey, 2011). The Xbox 360, for example, allows users to access social networking services such as Facebook and Twitter, stream Internet radio through Last.fm, and watch movies via Netflix (Podhradsky, D'Ovidio, & Casey, 2011). The gaming industry will continue to grow so Microsoft will have to keep up with its competitiors such as Sony PlayStation.
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