Research Project\/An insight into student demand for smartphones at La Trobe University.You are enrolled in BUS1BAN. The subject focuses on two graduate capabilities: information literacy
\nand inquiry\/research. This assignment focuses on assessing the quality of your learning and its
\napplication in real world business research at an introductory level. The assignment requires you to
\napply the analytical techniques taught in this subject to data collected through a survey. The online
\nweekly videos, face-to-face workshops and weekly online quizzes will provide you with the
\nopportunity to learn the analytical techniques needed to successfully complete this assignment. The
\nin-semester assessments in BUS1BAN are designed to promote your understanding of the material
\ncovered in this subject and will prepare you for the final exam.
\nProject Title: An insight into student demand for smartphones at La Trobe
\nUniversity.
\nAccording to the Oxford Advanced Learner\u2019s dictionary, a smartphone is a mobile phone that performs
\nmany of the functions of a computer, typically having a touchscreen interface, Internet access, and an
\noperating system capable of running downloaded apps. There is a wide variety of smartphone
\nsuppliers in the market who try to compete with each other. The purpose of this project is to get some
\nbasic insight into the student demand for smartphones at La Trobe University.
\nThis type of project requires researchers to (1) design a survey questionnaire, (2) select a sample of
\nthe population to survey, (3) conduct the interviews, (4) analyze the data collected, and (5) prepare a
\nwritten report. For convenience, the subject coordinator designed a survey questionnaire (attached
\nto this assignment) which will be completed by all the students. Moreover, since it is impossible to
\ninterview every student visiting the university, the subject coordinator proposes that only BUS1BAN
\nstudents should be surveyed. And, to make life easier for all, all students are requested to respond to
\nthe anonymous survey online on the subject LMS page. The data will be provided to students for
\nanalysis.
\n1
\nWhat should you do
\n Respond to the survey online on the subject webpage before Friday 5pm, 11 March. Your
\nresponses will be completely anonymous (this is a standard requirement for all surveys).
\nOnce the online survey closes, the subject coordinator will export the anonymous
\nresponses to an Excel file. The Excel file will be uploaded on the LMS. The assignment
\nrequires you to select a random sample from the data. The Excel file will provide further
\ndetails about the sample selection.
\n You may submit the assignment individually or in groups of two.
\n Submit a written report of around 1000 words (excluding tables and graphs) using
\nTurnitin on the LMS. The report must respond to the specific questions asked in a report
\nformat. See the \u2018Report Format\u2019 for details.
\nMarking criteria:
\nYou are expected to use the data analysis techniques covered in this subject to answer the specific
\nquestions listed in the \u2018Report Format\u2019 section. Marks will be allocated on the basis of correctly
\nidentifying the tools of analysis; their successful application to the survey data and the overall quality
\nof your report. A detailed break-down of the marks is given in the \u2018Report Format\u2019.
\n2
\nSurvey Questionnaire
\nReminder: Please respond to this survey online (on LMS) before Friday 5pm, 11 March.
\n1. Student Gender: I am a
\nA. Male B. Female
\n2. Phone Usage: On average, my monthly mobile phone bill is __________________ dollars (Enter 0 if
\nyou do not use a mobile phone).
\n3. Earning status: On average, I earn\/receive___________ dollars in a month (this may include money
\nreceived from any source including parent support).
\n4. Type of mobile phone used by students: What is the brand of your mobile phone that you are currently
\nusing
\nA. Apple
\nB. Samsung
\nC. LG
\nD. Other smartphone
\nE. Basic mobile phone (any mobile phone other than a smartphone)
\nF. I do not use a mobile phone
\n5. The effect of price on preference: Suppose you have to choose between a latest model of the Samsung
\nGalaxy and a latest model of the Apple iPhone. Will you buy the latest Galaxy instead of the latest
\niPhone if
\nA. Price of the Galaxy = price the iPhone (0% discount) (i) Yes. (ii) No.
\nB. The Galaxy is 5 % cheaper than the iPhone. (i) Yes. (ii) No.
\nC. The Galaxy is 10 % cheaper than the iPhone. (i) Yes. (ii) No.
\nD. The Galaxy is 15 % cheaper than the iPhone. (i) Yes. (ii) No.
\nE. The Galaxy is 20 % cheaper than the iPhone. (i) Yes. (ii) No.
\nF. The Galaxy is 25 % cheaper than the iPhone. (i) Yes. (ii) No.
\nG. The Galaxy is 30 % cheaper than the iPhone. (i) Yes. (ii) No.
\nH. The Galaxy is 35 % cheaper than the iPhone. (i) Yes. (ii) No.
\nI. The Galaxy is 40 % cheaper than the iPhone. (i) Yes. (ii) No.
\nJ. The Galaxy is 45 % cheaper than the iPhone. (i) Yes. (ii) No.
\nK. The Galaxy is 50 % cheaper than the iPhone. (i) Yes. (ii) No.
\n3
\nReport Format
\nThe survey can be used to answer many interesting questions. You are however required to
\nfocus on specific questions listed below. The report must follow the following format.
\n4
\n1. Introduction: (10% marks)
\nProvide a brief introduction to what this assignment is about and how your sample was selected
\n2. Data Analysis (75% marks):
\nThis section must answer the following specific questions.
\nSection A: Basic Analysis. (25% marks)
\n1. What proportion of the students in your sample are male and what proportion are
\nfemale
\n2. What is the average monthly bill of students by gender in your sample
\n3. What is the average monthly earning of students by gender in your sample Is there any
\nrelationship between earning and money spent on mobile usage
\n4. Summarize the market share of each mobile phone brand by gender.
\nSection B: Intermediate Market Analysis. (25% marks)
\n5. Is there a relationship between the earning of students and choice of mobile phone Do
\nhigh income earners use different phones than low and middle income earners
\n6. iPhone and Samsung are two important players in the smartphone market who compete
\nagainst each other. Samsung\u2019s phones are generally sold cheaper than Apple\u2019s
\nsmartphones. Summarize the relationship between potential market share and proposed
\ndiscount offered by Samsung on its latest Galaxy vis-\u00e0-vis the latest iPhone. Does
\nSamsung\u2019s share, relative to Apple, increase or decrease with the discount offered by
\nSamsung
\n7. Compare the discount and market-share relationship in question 6 above across gender
\nSection C: Advance Scenarios. (25% marks)
\n8. Suppose, you randomly selected a student from the 2015 BUS1BAN class.
\na. How likely is it that the student will be a female and how likely is it that the student
\nwill be a male. Provide 95% interval estimates and interpret your results.
\nb. How likely is it that the student will be using a smartphone Provide 99% interval
\nestimates and interpret your results.
\n9. What is the average monthly earning of male and female students at La Trobe Provide
\n95% interval estimate and interpret your answer.
\n10. A US market survey shows that the market share of iPhone is more than 40% of the US
\nmarket. Is this true for La Trobe students as well Use your sample data to test this claim at
\n1%, 5% and 10% levels of significance and interpret your answers
\n3. Summary and discussion (15% marks):
\n\u2022 Provide a short summary of the MAIN RESULTS from your analysis of the data
\n(responses to sections A, B and C).
\n\u2022 Critically evaluate the sampling method used in this assignment. Can the result of your
\nsample be generalized to all La Trobe Students Suggest ways in which the problem(s)
\nissues you have raised can be addressed to make the survey results representative of
\nthe ALL La Trobe students.
\n5
\nSuggested word limit for each section
\nSuggested maximum word limit
\nIntroduction 130 words
\nSection A 240 words
\nSection B 240 words
\nSection C 240 words
\nSummary and discussion 150 words
\n6<\/p>\n
Instructions on How to Select a random Sample for your Assignment
\nIn order to select a random sample for your assignment, go to the Survey Data Sheet and follow the following steps<\/p>\n
Step 1: Select the data from Cells A2 to Q225 in the \u201cSurvey Data\u201d worksheet<\/p>\n
Step 2: Go to Data>Sort and select Sort by \u201cRandom Number\u201d
\nMake sure the \u201cMy data has headers\u201d option located on the top right is checked before you click OK
\nThis step will randomly change the order of the reponses. This is simple random sampling proceedure you learned in the first week<\/p>\n
Step 3: Select the first 100 obseravtion as your sample
\nMake sure you copy your selected sample into a new spreadsheet.
\nTo do this, select cells B1 to Q102,
\nPress Ctrl+C (this command will copy the selected data)
\nPress Ctrl+N (this command will open a new spreadsheet file)
\nPress Ctrl+V (this command will paste your selected sample in the new spreadsheet)
\nMake sure you save the new spreadsheet.<\/p>\n
Note: Please make sure you save your data file as everytime you repeat steps 1 to 3 above you will obtain a different sample.
\n*You will have to submit this sample with your assignment so that your calculations are double checked.
\n* If you are doing this assignnent in a group of 2, only one student should select a sample as the above process will result in a different sample every time you follow steps 1 to 3.<\/p>\n
Need help with selecting a sample
\nSee your tutor. See LMS for details of consultation hour.<\/p>\n","protected":false},"excerpt":{"rendered":"
Research Project\/An insight into student demand for smartphones at La Trobe University.You are enrolled in BUS1BAN. The subject focuses on two graduate capabilities: information literacy and inquiry\/research. This assignment focuses on assessing the quality of your learning and its application Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-95119","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/95119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=95119"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/95119\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=95119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=95119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=95119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}