\nPAPER S GUIDELINES: THE COMPANY IS GYMBOREE
\nForm teams of five students each (no more, no less)
\nSpecial Note: Every team member gets same grade!<\/p>\n
The instructor will assign a product or service (Gymboree) from a PUBLIC consumer-marketing company with at least $100 million in annual sales to your group.
\nNOTE: It is the responsibility of each team to confirm that the product assigned to them is a public company ASAP! The instructor makes every effort to assign only U.S-based public companies, but sometimes companies go private without the instructor s knowledge.
\nYour team will take the approach that your team has been asked to conduct Competitive Intelligence about this company s domestic (in the U.S. only) marketing activities. In order to do this, you must review their marketing mix. You will also present recommendations on how this company could improve their marketing activities.
\nPlace (This is the section I am doing of the 4 P s)
\nThis section has a LIMIT of five pages (one point deducted for exceeding this limit).
\nIn the Place section, describe UP TO THREE of the following factors related to the current Place (NOT past variations of Place), as discussed in Chapters 10 \u2013 12. Only describe those that apply to the product\/service assigned.
\nAs this is a RESEARCH paper, the writing should always be in third person (e.g. The Company distributes their products by ) and NOT in first person (e.g. I found that the company distributes their products by ) or second person (e.g. When you see their products, you will notice their products are distributed by ).
\nReferences Notes:
\n \tRefer to the school s website for a review of the consequences of plagiarism and how to avoid it.
\n \tThroughout the paper, use APA format in-text citations to identify sources.
\n \tSubstantiate all of your personal opinions of students by identifying the third party, credible source evidence that led to such conclusions.
\n \tVerify that source listings in the References Section correspond with the in-text citations. If I cannot determine which in-text citations correspond with the listings in the Reference section, the paper may not get credit for the source.
\n \tCredible sources are sources dated post-January 1, 2011. Credible sources do not include personal interviews of company employees, blogs, Wikis (including Wikipedia) and discussion boards.
\n \tSources from the company itself (e.g. websites, annual reports, sales literature, etc.) are only counted as ONE source for a section even though it might be cited several times.
\nSelect UP TO THREE of the following topics to report on and label each section (using the highlighted phrase one point deducted for not doing this):
\n \tDistribution Channels: Describe the channel(s) of distribution used and the purposes of each. This would include the kinds of retail stores used (if applicable) and the criteria for selection of these locations.
\n \tReverse Channel: Describe the processes and strategies used for physical products that need to be returned.
\n \tChannel Conflict: Describe the existence of channel conflict & how it is handled.
\n \tMarket Exposure Level: Describe the type of market exposure used (intensive, selective, exclusive) and why you think this is the level of exposure used.
\n \tStorage Considerations: Describe any storage needs the product might have during transportation and\/or while being held in inventory.
\n \tTransportation: Describe the transportation methods used (from producer to final end user purchase point).
\n \tLogistics: Describe the processes and strategies used in making sure products are where & when they are needed by the target markets. This could include information about suppliers used.
\n \tTable 1 Grading Scale for 4Ps Sections
\nCriteria\tRequirements for an A \tRequirements for a B \tRequirements for a C \tRequirements for a D \tRequirements for an F
\nWriting\tThere are only a few minor writing mistakes \u2013 6 points\tThere are many minor writing mistakes \u2013 5 points
\n\tThere are several major writing mistakes \u2013 4 points\tThere are many major writing mistakes \u2013 3 points\tContains plagiarism Zero points
\nSources\tAt least four different types (three must be non-company-owned) of credible sources are confirmed by instructor and APA formatting is used correctly \u2013 8 points\tThree different types (at least two must be non-company-owned) of credible sources are confirmed by instructor and APA formatting is used correctly \u2013 7 points\tTwo different types (at least one must be non-company-owned) of credible sources are confirmed by instructor and APA formatting is used correctly \u2013 6 points\tOne type of credible source is confirmed by instructor and APA formatting is used correctly. 5 points\tIf sources were used, but APA format is NOT followed correctly 4 points; if sources were used, but no in-text citations are provided 3 points; if section contains plagiarism \u2013 Zero points<\/p>\n
Content\tUses more than one cited, credible, source to describe at least two different aspects of each of three different subjects for the marketing mix variable with supporting research- 6 points\tUses more than one cited, credible, source to describe at least two different aspects of each of two different subjects for the marketing mix variable with supporting research- 4 points\tUses more than one cited, credible, source to describe at least two different aspects of one subject for the marketing mix variable with supporting research- 2 points\tUses one cited, credible, source to describe at least two different aspects of one subject for the marketing mix variable with supporting research- 1 point\tSection contains plagiarism \u2013 Zero points<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
PAPER S GUIDELINES: THE COMPANY IS GYMBOREE Form teams of five students each (no more, no less) Special Note: Every team member gets same grade! The instructor will assign a product or service (Gymboree) from a PUBLIC consumer-marketing company with Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-93804","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/93804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=93804"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/93804\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=93804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=93804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=93804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}