Personal Marketing Plan
Create a word document with the following sections:
\u2022 ASSESSMENTS \u2013 Summarize in one paragraph each what you learned from StrengthsFinder and CareerLeader. Include reference to your actual results.
\u2022 BRAND \u2013 Create a 3-5 sentence answer to the question \u201cTell me about yourself\u201d based on your strengths (from your StrengthsFinder assessment or from CareerLeader results or from what you know about yourself already) and your \u201cunique promise of value.\u201d This is also sometimes known as your \u201celevator pitch.\u201d It\u2019s a statement using strengths that summarizes the value you have to someone in a work setting.
\u2022 ROLE \u2013 In one paragraph, describe your ideal role based on your strengths and list job titles that capture it. Include as many job titles as appropriate (for example, \u201cCareer Counselor, Career Coach, Career Development Facilitator \u2013 what are the titles in your industry? www.onetonline.org can help you identify alternate titles)
\u2022 INDUSTRY \u2013 What industry or industries do you have an interest in working in? Using data from the Occupational Outlook Handbook www.bls.gov\/ooh\/or www.onetonline.org, summarize the job outlook for this\/these industries.
\u2022 WORK VALUES \u2013 Identify your ideal arrangements (i.e. telecommuting, part-time, flexible schedule, etc.), constraints (i.e., geographic area, hours of work, commute limitations, etc.), and expectations for a potential employer (i.e., training, pay, benefits).
\u2022 Create a personal SWOT analysis for you getting your desired career position (covered in the video on \u201cCreating your personal marketing plan\u201d and included in the \u201cPersonal Marketing Plan handout posted in RamCT)
\u2022 Create a sorted LAMP List with 40 COMPANIES IDENTIFYING YOUR TOP 5-8 (See \u201cThe Two-Hour Job Search\u201d book and\/or the video of Steve Dalton called \u201cTargeting your job search\u201d for directions on this.
\u2022 Conduct one INFORMATIONAL INTERVIEW and summarize in one or two paragraphs what you learned and what the value was for you.
\u2022 ORGANIZATION \u2013 Identify at least one national organization that people in your target industry belong to and write down the date of their next conference. (Would it benefit you to join or go? Are you already a member?) If you don\u2019t know of one, ask this in an informational interview.
\u2022 RECRUITMENT IN YOUR INDUSTRY SUMMARY \u2013 write a one-paragraph summary of how recruiting\/hiring\/promotion works in your industry after watching Sue Schell\u2019s videos. Make this relevant to you and your career path. If you are unclear on how it works in this industry, that\u2019s a great question to ask in an informational interview. It\u2019s something you need to be clear on if you want the job.<\/p>\n","protected":false},"excerpt":{"rendered":"
Personal Marketing Plan Create a word document with the following sections: \u2022 ASSESSMENTS \u2013 Summarize in one paragraph each what you learned from StrengthsFinder and CareerLeader. Include reference to your actual results. \u2022 BRAND \u2013 Create a 3-5 sentence answer Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-79885","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/79885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=79885"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/79885\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=79885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=79885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=79885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}