This assessment follows on from Assessment 1. In this task you will take on a more strategic role for Zucchero Pty. Ltd. The purpose is for you to demonstrate skills in analysing<\/p>\n
and forecasting future sales trends utilising an Excel spreadsheet. You will also be expected to demonstrate research and written skills in responding to speci\ufb01c queries raised<\/p>\n
by the General Manager and \ufb01nally, you will be asked to make recommendations combining an analysis of your spreadsheet and your research.<\/p>\n
Assessment details<\/strong><\/p>\n This assessment is based on the following case study:<\/p>\n Zucchero Pty. Ltd.<\/strong><\/p>\n Zucchero Pty. Ltd. was founded in 1959 in Grafton, New South Wales by Luigi Dolce, a former sugar cane farmer. He moved away from<\/p>\n farming when he started a mill and re\ufb01nery to process the sugar from local sugar cane farmers. His business \ufb02ourished over the years and<\/p>\n has grown into a multi-million dollar company with a strong penetration in the Australian market, and a developing export business. Not<\/p>\n only does Zucchero produce a large range of sugar products such as raw sugar, white sugar, brown sugar, icing sugar etc, but also golden<\/p>\n syrup and treacle.<\/p>\n The operational information required to run the company, such as sales trends, distributor information, promotional information and so on,<\/p>\n are not always documented well with some key information known only to a few senior employees. Although the company has a website it<\/p>\n only includes basic information such as contact details and product types so it is unclear whether this website generates any new business.<\/p>\n In fact, Zucchero uses very little marketing and the new General Manager, Franka Spencer, believes more can be done in this area.<\/p>\n Business report and structure<\/strong><\/p>\n In order to maintain a competitive edge and see Zucchero \ufb02ourish, Franka needs to make strategic decisions based on future projections. She has asked you to provide the<\/p>\n following information in the form of a business report (with academic references):<\/p>\n An executive summary [not included in word count].<\/p>\n A table of contents [not included in word count].<\/p>\n Introduction.<\/p>\n Body comprising of<\/p>\n responses to queries which investigates contemporary issues in technology and business (refer to Part A<\/strong> below)<\/p>\n three (3) forecast graphs created in Microsoft Excel (one must be a Pivot chart\/graph) that show future projections and growth\/loss for 2015 and 2016 (refer to<\/p>\n B<\/strong> below).<\/p>\n Conclusions and overall recommendations.<\/p>\n Reference list, using Swinburne Harvard style [not included in word count].<\/p>\n","protected":false},"excerpt":{"rendered":" This assessment follows on from Assessment 1. In this task you will take on a more strategic role for Zucchero Pty. Ltd. The purpose is for you to demonstrate skills in analysing and forecasting future sales trends utilising an Excel Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-79405","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/79405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=79405"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/79405\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=79405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=79405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=79405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}