Question 1
\nNappi and Vieder in Cox (2007) suggest \u201cthere\u2019s a difference between what your
\nmembers want and what they need.\u201d
\na. What is the distinction?
\nb. Why is the distinction important with respect to the association\u2019s
\neducational programs<\/p>\n
Question 2
\nThe association\u2019s membership manager was meeting with the research director to
\nask assistance in conducting a member needs assessment. During the discussion,
\nthe research director said that \u201csecondary research should be conducted first
\nand primary research second.\u201d<\/p>\n
a. What did the research director mean?
\nb. Give an example of secondary research and primary research in conducting the
\nassociation\u2019s member needs assessment.<\/p>\n
Question 3
\nA new staff member was assigned to the Golf Tees Manufacturers Association\u2019s
\nfor-profit subsidiary. Her duties included conducting due diligence associated
\nwith potential new products or services offered through the subsidiary.
\nDescribe three examples of the due diligence the staff member might conduct in
\nher new role.<\/p>\n
Question 4
\n\u201cIf the circus is coming to town and you paint a sign saying, “Circus is coming
\nto Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of
\nan elephant and walk him through town, that’s Promotion. If the elephant walks
\nthrough the Mayor’s flower bed, that’s Publicity. If you can get the Mayor to
\nlaugh about it, that’s Public Relations. And, if you planned the whole thing,
\nthat’s Marketing!\u201d –Author Unknown<\/p>\n
a. Which marketing function would help determine which town the circus should
\nselect to set up its tent for business?
\nb. How might this marketing function be applied in an association setting? Give
\nan example.<\/p>\n
Question 5
\na. Give an example of an ethical dilemma that might take place within an
\nassociation
\nb. How might this dilemma be resolved?<\/p>\n
Question 6
\na. Why might an association choose to house its certification program in a
\nsubsidiary corporation?
\nb. Why might an association choose to house its for-profit activities in a
\nsubsidiary corporation?<\/p>\n
Question 7
\nWhy might it be difficult for an association to conduct a Level 3 evaluation of
\na popular seminar it offers?<\/p>\n
Question 8
\na. Offer an example of how market segmentation could be applied to membership
\nrecruitment.
\nb. Offer an example of how market segmentation could be applied to membership
\nretention.<\/p>\n
Question 9
\nAt the first meeting of the Institute of Certified Golf Tee Designers, an
\naffiliate of the Golf Tees Manufacturers Association, one of the board members
\nrecommended that the Institute contract with a psychometrician in an effort to
\npossibly reduce potential liability issues associated with the certification
\nprogram.<\/p>\n
a. What is a \u201cpsychometrician\u201d? Question 1 Nappi and Vieder in Cox (2007) suggest \u201cthere\u2019s a difference between what your members want and what they need.\u201d a. What is the distinction? b. Why is the distinction important with respect to the association\u2019s educational programs Question Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-7903","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/7903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=7903"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/7903\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=7903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=7903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=7903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nb. Describe a potential liability issue that the board member was suggesting.
\nORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"