\n <\/p>\n
Purpose<\/p>\n
This examination will evaluate your ability to write an interoffice memorandum and an e-mail.<\/p>\n
Preparation<\/p>\n
Review the following sections in this study unit: \u201cInteroffice<\/p>\n
memorandums,\u201d \u201cNegative letters,\u201d and \u201cE-mails.\u201d Your e-mail<\/p>\n
should follow the format shown in Figure 15, with content<\/p>\n
appropriate to the assignment\u2014that is, a negative letter<\/p>\n
written to solve a problem.<\/p>\n
Background<\/p>\n
Phoenix Advertising, with its main headquarters in Charlotte,<\/p>\n
North Carolina, serves clients that include banks, insurance<\/p>\n
companies, and retail chains.<\/p>\n
You\u2019re the vice president of human resources management at<\/p>\n
Phoenix. You report directly to Gregory S. Forest, the company<\/p>\n
president. Mr. Forest advises you that in the last month, four<\/p>\n
clients have complained about the advertising work produced<\/p>\n
by the Roanoke, Virginia branch of the agency. He reminds<\/p>\n
you that the clients served from the Roanoke branch are vital<\/p>\n
to the overall success of Phoenix Advertising.<\/p>\n
Mr. Forest also explains the little he has been able to learn<\/p>\n
about the situation at the branch: In the last three months,<\/p>\n
two of the top management people\u2014an art director and an<\/p>\n
account executive\u2014have left the agency. Three of the graphic<\/p>\n
designers and four of the copywriters are threatening to quit<\/p>\n
because they feel their creative efforts are being rejected<\/p>\n
EXAMINATION NUMBER:<\/p>\n
05002100<\/p>\n
Examination68 Examination<\/p>\n
or revised without consultation. They want to be part of a<\/p>\n
collaborative team, not to simply produce work that the art<\/p>\n
directors and account executives can alter arbitrarily.<\/p>\n
In an attempt to increase revenues, the branch is accepting<\/p>\n
new clients without evaluating the effects of the new accounts<\/p>\n
on the current project workload. As a result, without notice or<\/p>\n
compensation for the additional hours, all salaried employees are required to work long hours several days each week.<\/p>\n
Employee morale and productivity are declining day by day.<\/p>\n
Process<\/p>\n
Part A: Interoffice memorandum<\/p>\n
Step 1<\/p>\n
Begin by creating facts, figures, and people to flesh out the<\/p>\n
above background information and your position in the company. The following questions are provided to jumpstart your<\/p>\n
prewriting, but you must expand on them to brainstorm<\/p>\n
thoroughly. In addition to listing details, also freewrite about<\/p>\n
the Phoenix Advertising agency and its executive team.<\/p>\n
\u2022 How large is the agency? How many branches does it<\/p>\n
have? Where are the branches located?<\/p>\n
\u2022 What\u2019s the company\u2019s mission? How does each branch<\/p>\n
relate to that mission?<\/p>\n
\u2022 What are the company\u2019s primary business goals?<\/p>\n
\u2022 What do clients need from Phoenix Advertising?<\/p>\n
\u2022 Who are the people on the executive team (other vicepresidents of other departments)?<\/p>\n
\u2022 Who\u2019s in charge of the agency\u2019s accounts in all<\/p>\n
the branches?<\/p>\n
\u2022 Who knows about policies for accepting and assigning<\/p>\n
new accounts?<\/p>\n
\u2022 Who knows about the policies for collaborative work<\/p>\n
among account executives, art directors, graphic<\/p>\n
designers, and copywriters?<\/p>\n
\u2022 Are any other branches losing clients?Examination 69<\/p>\n
Now brainstorm and freewrite more specifically about your<\/p>\n
own department and the people who work for you.<\/p>\n
\u2022 What are their names and positions?<\/p>\n
\u2022 What would an organizational chart of your department look like?<\/p>\n
\u2022 What policies have you established for the agency about<\/p>\n
overtime for salaried employees? Are branches allowed<\/p>\n
to have different policies? Under what conditions?<\/p>\n
\u2022 What are the compensation and benefits packages for<\/p>\n
the positions of art director and account executive at<\/p>\n
the branch level? Do they depend on the location of<\/p>\n
the branch and local competitors or is there a general<\/p>\n
agency package for each position?<\/p>\n
Step 2<\/p>\n
After your meeting with Mr. Forest, you realize you need<\/p>\n
information from other members of the executive team.<\/p>\n
Using the ABC method, draft one interoffice memo to be sent<\/p>\n
to the entire executive team. Briefly summarize in one paragraph the situation with the Roanoke Branch. Explain how<\/p>\n
the situation affects Phoenix Advertising as a company and<\/p>\n
why it demands immediate attention. In a separate paragraph<\/p>\n
explain the actions you need different team members to take<\/p>\n
(who must provide what information). Tell the team when<\/p>\n
(specific date) and how they should get the information to you<\/p>\n
(report, e-mail, etc.). Close your memo with an appropriate final<\/p>\n
line or two. Make sure you copy the president on the memo.<\/p>\n
Part B: E-mail<\/p>\n
Step 1<\/p>\n
If necessary, brainstorm further about your department,<\/p>\n
your staff, and the agency\u2019s policies about overtime.<\/p>\n
Step 2<\/p>\n
Invent e-mail addresses for yourself and another person in<\/p>\n
your department. Use the company name as the \u201chost\u201d<\/p>\n
rather than general commercial providers like AOL or<\/p>\n
Yahoo. Include all necessary components such as<\/p>\n
the @ symbol.70 Examination<\/p>\n
Step 3<\/p>\n
Using the ABC method, draft an e-mail of three to four paragraphs in which you assign the staff person in charge of<\/p>\n
payroll to provide you with payroll statements from the<\/p>\n
Roanoke branch for the last 12 months. Use your own judgment about what, if any, information that person needs to<\/p>\n
know about the Roanoke situation to complete the task.<\/p>\n
Include a request for a summary of the agency policies and<\/p>\n
the branch policies regarding overtime and compensation\/<\/p>\n
benefits packages. Explain clearly what you need that person<\/p>\n
to do, the date you need the information, and how you want<\/p>\n
the person to convey the information to you.<\/p>\n
Be sure you follow the format of the sample e-mail, using<\/p>\n
the new content you\u2019ve written for the assignment. Use a<\/p>\n
specific subject line formatted in title case.<\/p>\n
Step 4<\/p>\n
Referring to the evaluation criteria for the exam, revise<\/p>\n
your work carefully. Check for directness, emphasis,<\/p>\n
sentence variety, and coherence, making appropriate word<\/p>\n
choices for your audience and the type of correspondence.<\/p>\n
Edit grammar, spelling, and punctuation carefully. Read<\/p>\n
through your revised memo and e-mail backwards, first<\/p>\n
word by word, then sentence by sentence, and then paragraph by paragraph.<\/p>\n
Word by word. In this way you can locate spelling errors. Be<\/p>\n
alert\u2014you may see the word here in your essay, a correctly<\/p>\n
spelled word. But also check the words on either side. Did<\/p>\n
you mean here in terms of location or did you mean the<\/p>\n
sense of hearing?<\/p>\n
Sentence by sentence. By looking at each group of words<\/p>\n
separately from the context, you can more easily locate run-on<\/p>\n
sentences or fragments. Compare the length and structure of<\/p>\n
each sentence for variety. Also check the connections between<\/p>\n
sentences\u2014are they coherent?<\/p>\n
Paragraph by paragraph. Locate the controlling idea of<\/p>\n
each paragraph and compare them with your primary focus<\/p>\n
for the memo and e-mail. Does the paragraph help to develop that focus in some specific way? Compare it with the<\/p>\n
controlling ideas of the paragraphs before and after it. Do<\/p>\n
they follow in logical order?Examination 71<\/p>\n
Step 5<\/p>\n
When you\u2019re satisfied with your revisions, type your final<\/p>\n
memo; begin a new page in the same document for the e-mail.<\/p>\n
Use Times New Roman, font size 12. Format your document<\/p>\n
for left justification, and leave a ragged right margin.<\/p>\n
<\/div>\n
Need a Professional Writer to Work on this Paper and Give you Original Paper?<\/strong> <\/strong><\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Purpose This examination will evaluate your ability to write an interoffice memorandum and an e-mail. Preparation Review the following sections in this study unit: \u201cInteroffice memorandums,\u201d \u201cNegative letters,\u201d and \u201cE-mails.\u201d Your e-mail should follow the format shown in Figure 15, Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-75337","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/75337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=75337"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/75337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=75337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=75337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=75337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}