Task Description: Individual service audit.<\/p>\n
Assessment Detail:
This assessment item is designed to test your application of services marketing theory to a real life service organisation<\/p>\n
you have been a customer of. Students must register their choice of service organisation. Once this has been approved, you<\/p>\n
can commence researching your chosen service organisation using ONLY secondary data and participant observation. Please note<\/p>\n
you are not permitted to interview staff or customers.<\/p>\n
Part One of your service audit should contain a critical analysis of your service experience, including discussion of the<\/p>\n
strengths and weaknesses of the organisation\u2019s service delivery. You should outline and discuss the issues relating to<\/p>\n
quality management in this service organisation, the extended marketing mix (i.e. physical evidence, people, process,<\/p>\n
product, promotion, price and place), and any issues that relate to the involvement of customers in service delivery. This<\/p>\n
section of your report should be approximately 1200 words.<\/p>\n
Part Two of your service audit is dedicated to your recommendations. Based on your knowledge of the extended marketing mix,<\/p>\n
make at least three (3) recommendations as to how your choice of service organisation could improve the customer experience<\/p>\n
and the overall quality of their service performance. You should discuss each recommendation separately, and use headings<\/p>\n
where necessary. It is very important that your recommendations relate clearly to your critical analysis. Your<\/p>\n
recommendations must also be logical, and be supported by evidence (i.e. photos, recall of your experience) and references to<\/p>\n
theory. This section of your report should be approximately 1100 words.<\/p>\n","protected":false},"excerpt":{"rendered":"
Task Description: Individual service audit. Assessment Detail: This assessment item is designed to test your application of services marketing theory to a real life service organisation you have been a customer of. Students must register their choice of service organisation. Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-75122","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/75122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=75122"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/75122\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=75122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=75122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=75122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}