Industry Analysis on the Banana Industry<\/p>\n
Give a description of the industry selected for this purpose using Porter\u2019s Five Forces Model. All the information should come from secondary sources, cite their sources appropriately (following the APA standard).<\/p>\n
The focus should be the entire banana industry, some mention about the Caribbean Islands should be included especially the island of St. Lucia .<\/p>\n
Suggested Outline:<\/p>\n
1. NAICS code and description of the industry selected
2. Country level information: current size of the industry in terms of revenues, evolution of the industry\u2019s revenues in terms of historical figures (at least 5 years), number of competitors, segments of the industry, quantitative information about those segments.
3. State level: same as above but for the most likely state in which the student\u2019s business might be developed.
4. City level: same as above but for the city in which the student\u2019s business might be developed.
5. Porter\u2019s Five Forces Model: applied to the city level. explain as much as possible about each one of the 5 forces. In regards to competitors, after giving general information about the specific competitors in the selected city, give as much information about the main competitors (based on the ones that make 50% of the market share, for example).
6. Students need to follow the materials given to them in the first three weeks of the course:
6.1. Porter\u2019s Five Forces Model original paper. (SEE ATTACHED)
6.2. Investopedia\u2019s 12 application examples document.
www.investopedia.com\/features\/industry handbook<\/p>\n
6.3. Purdue University\u2019s Industry Analysis Assessment document.<\/p>\n
7. Include as much numeric tables and graphs as deem appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"
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