{"id":700,"date":"2017-06-21T09:05:35","date_gmt":"2017-06-21T09:05:35","guid":{"rendered":"https:\/\/typedessays.com\/cross-cultural-global-marketing-case-studies\/"},"modified":"2017-06-21T09:05:36","modified_gmt":"2017-06-21T09:05:36","slug":"cross-cultural-global-marketing-case-studies","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/cross-cultural-global-marketing-case-studies\/","title":{"rendered":"Cross-Cultural &#038; Global Marketing Case Studies"},"content":{"rendered":"<ul>\n<li>Read Case 4-1 <u>Is Tourism the Savior or the Scourge of Venice<\/u> which is found in the textbook on pages 130-132, and<\/li>\n<li>Complete the following revised questions:<\/li>\n<\/ul>\n<ol>\n<li>What critical-thinking issues are raised in the case, i.e. what is\/are the primary cultural concern(s)?<\/li>\n<li>The case present various points of view on the issue of tourism in Venice. What are those points of view, and arguments presented?\u00a0 In answering, you might find it helpful to list the positives and negatives of tourism mentioned in the case as not all points of view had a name attached to that viewpoint.\u00a0 Which do you agree with and why?\u00a0 Look to be comprehensive in your list!<\/li>\n<li>The case discusses various points of view on the issue of advertisements in Venice. What are those points of view and arguments presented?\u00a0 As with the above, you may find it helpful to list positives and negatives associated with the issue of advertisements \u2013 be comprehensive, too.\u00a0 Which do you agree with and why?<\/li>\n<li>In June 2011, city officials in Venice approved <u>a tax on tourists staying in the city to generate revenue and limit the number of tourists<\/u>. For each of the following stakeholders, <u>what specific effect could this tax have<\/u>:\u00a0 tourists, government, citizens of Venice, local businesses?\u00a0 What are 2-3 other stakeholders that would be affected?\u00a0 <u>For ALL of the stakeholders discussed in this question, be sure to specifically note whether the affect would be positive or negative<\/u>.<\/li>\n<li>What can the international marketer do to ensure he\/she is respecting the culture of a region in which new business will be conducted? List and discuss 2-3 suggestions.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>For all questions, please address Venice\u2019s situation based on the information you read in the case at the time it was written.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>ASSIGNMENT NOTES:<\/u><\/strong>\u00a0 It is assumed that, combined, your answers will be 2-4 <u>single-spaced pages in length<\/u> (please double-space between questions).\u00a0 Also, many questions don\u2019t need a lengthy explanation (one paragraph may be enough).\u00a0 Keep in mind that there is no \u201cright\u201d or \u201cwrong\u201d way to answer <u>some<\/u> of the questions \u2026 I will evaluate those \u201copinion-based\u201d questions based on how you defend your position.\u00a0 Please use a readable font style and size, margins are up to you!\u00a0 Also note that there is <strong><u>NO<\/u><\/strong> expectation that you write an \u201cessay\u201d paper.\u00a0 Please simply list \u201cQuestion #1\u201d and answer it, doing likewise for any remaining questions.\u00a0 This makes it much easier for me to identify your points, and why make things complicated, right? J<\/p>\n<p>&nbsp;<\/p>\n<p>For all students, your <strong><u>FIRM<\/u><\/strong> deadline for handing in this case is <u>Monday, July 3 by 11:59pm<\/u>.\u00a0 As a reminder, case studies must be completed in the order assigned.\u00a0 <u>You are always welcome to send in case studies as you finish them \u2026 in fact, I encourage this so that you can get the full benefit of my feedback<\/u>.\u00a0 For comments regarding the use of Wikipedia, assignment due dates and the Honor Code, please refer to the syllabus.\u00a0 You should submit your work as a WORD document, and email it to <a href=\"mailto:mmalabad@marybaldwin.edu\">mmalabad@marybaldwin.edu<\/a>\u00a0 Files not submitted in the proper format (Word) will be sent back without grading comments.\u00a0 Files submitted without the Honor Code Pledge (see syllabus under \u201cHonor Code\u201d OR \u201cPolicy &#8211; Honor Code\u201d in Blackboard\u2019s Syllabus &amp; Important Policies) will incur a penalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read Case 4-1 Is Tourism the Savior or the Scourge of Venice which is found in the textbook on pages 130-132, and Complete the following revised questions: What critical-thinking issues are raised in the case, i.e. what is\/are the primary <a href=\"https:\/\/www.benedictsol.com\/blogs\/cross-cultural-global-marketing-case-studies\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}