{"id":67935,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/marketing-case-assignment-3"},"modified":"2017-08-18T05:51:54","modified_gmt":"2017-08-18T05:51:54","slug":"marketing-case-assignment-3","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/marketing-case-assignment-3\/","title":{"rendered":"Marketing Case Assignment"},"content":{"rendered":"<p><b>Instructions:&amp;nbsp;<\/b>In a simplified,&amp;nbsp;direct-response,&amp;nbsp;fashion to ADVANCED MATERIAL&#8217;S SBU Executive&amp;nbsp;Oversight&amp;nbsp;Group by clarifying the six specific matters sought by the panel, articulated below in the following items. &amp;nbsp;LIMIT your responses for all six items to the FIRST PAGE of your report&#8211;supported by EXHIBITS [which follow on] as you see fit to help substantiate your calculations or to show arguments in support of your conclusions\/recommendations. &amp;nbsp;<\/p>\n<p><b>Questions to be considered and responded to in the Nundies Case.<\/b><\/p>\n<p>[1] What is the situation facing ADVANCED MATERIALS with respect to Nundies in Jan08?<\/p>\n<p>Here you might want to consider wholesale sales [omitting 285 units sold on-line] and total contribution to overhead.&amp;nbsp; And weigh these income values to [a] the summation of expenses for product and process [manufacturing] development, marketing research, launch, etc. in the first year; and [b] the installed capacity to manufacture 100,000 liners [or, put differently, 20,000 packages.&amp;nbsp;<\/p>\n<p>[2] What is the break-even [BE] for ADVANCED MATERIALS&amp;nbsp;assuming annual marketing and manufacturing overhead expenses that are currently and expected to remain at $400,000?<\/p>\n<p>Here [and for all subsequent items in this assignment] you should assume that ADVANCED MATERIALS has decided to allocate NO funds in the foreseeable future to consumer advertising of any sort; promotion dollars such as they exist is solely directed at selling to the trade.&amp;nbsp;<\/p>\n<p>[3] What is the market share that ADVANCED MATERIALS would need to BE&amp;nbsp;if the sales potential for disposable liners is 8,000,000,?&amp;nbsp;<\/p>\n<p>[4] Is selling Nundies to consumers via the internet a viable option for ADVANCED MATERIALS?&amp;nbsp; Explain, briefly how effective this \u201cchannel\u201d might be viewed to work&amp;nbsp;in the first three years&amp;nbsp;of Nundies brand life.&amp;nbsp;<\/p>\n<p>[5] Assess the overall merit of the Nundies diversification venture in the light of what\u2019s necessary to be successful from the ADVANCED MATERIALS corporate executives POV.&amp;nbsp;&amp;nbsp;What\u2019s your advice to them regarding Nundies?&amp;nbsp; Justify briefly.<\/p>\n<p>To be viewed in a favorable light, an SBU such as Nundies is expected to throw-off an expected minimum ROI of 25% with respect to the annual allocated overhead expenses noted in Item #2.<\/p>\n<p>[6]&amp;nbsp;&amp;nbsp;What\u2019s&amp;nbsp;your advice to&amp;nbsp;ADVANCED MATERIALS&amp;nbsp;regarding&amp;nbsp;the Nundies SBU?&amp;nbsp;&amp;nbsp;Justify briefly. &amp;nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instructions:&amp;nbsp;In a simplified,&amp;nbsp;direct-response,&amp;nbsp;fashion to ADVANCED MATERIAL&#8217;S SBU Executive&amp;nbsp;Oversight&amp;nbsp;Group by clarifying the six specific matters sought by the panel, articulated below in the following items. &amp;nbsp;LIMIT your responses for all six items to the FIRST PAGE of your report&#8211;supported by EXHIBITS <a href=\"https:\/\/www.benedictsol.com\/blogs\/marketing-case-assignment-3\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-67935","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/67935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=67935"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/67935\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=67935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=67935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=67935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}