McDonalds and KFC Case Instructions and Questions<\/b><\/p>\n
A good approach to analyzing cases is found in the \u201cAnalyzing Cases Appendix\u201d on page 343. Additionally, I have included a series of questions for your review. The purpose of these questions is to help focus and guide your thoughts while analyzing the case. You want to address these questions; however, don\u2019t stop there. That approach will earn you, at best, a B for the assignment. Use the questions to spur even further analysis and recommendations.<\/p>\n
You will be more successful if your write-up takes the perspective of executives who must arrive at a definite conclusion and specific recommendations. Your recommendations should be based on information & resources available at the time of the case. Don\u2019t base recommendations on technological breakthroughs or developments that have happened since the time of the case.<\/p>\n
Your final write-up should take the form of a business report that includes an executive summary, analysis section, alternative(s) identification, and recommendation(s).<\/p>\n
Your executive summary should be no more than 2 pages and the analysis, alternatives and recommendation sections should not exceed 8 pages. The maximum length of your write-up is 10 pages, not including a cover page and illustrations.<\/u><\/b> You may add as many charts, graphs or illustrations as you need to reinforce your analysis.<\/p>\n
1. Please use a font size of 11 or 12 and single space your paper. Also, submit your case as a Word document not a PDF. <\/b><\/p>\n
Please make sure that you clearly identify your Team\u2019s submission by including:<\/p>\n
a. Your class, section and semester (MGT Fall 2016);<\/p>\n
Questions to Consider<\/b><\/p>\n
(Remember these questions are designed to help focus your thinking and spur you on to further analysis and recommendations.):<\/p>\n
1. What is your evaluation of the attractiveness of China as a market for fast food franchises? What are the opportunities and obstacles involved in operating in China? If you were managing Wendy\u2019s, for example, would you invest in China?<\/p>\n
2. Compare and contrast the approaches of McDonald\u2019s and KFC in China?<\/p>\n
3. What are the strengths and weaknesses of the McDonald\u2019s model? The KFC model?<\/p>\n
4. What lessons about international strategy can we draw from this case?<\/p>\n","protected":false},"excerpt":{"rendered":"
McDonalds and KFC Case Instructions and Questions A good approach to analyzing cases is found in the \u201cAnalyzing Cases Appendix\u201d on page 343. Additionally, I have included a series of questions for your review. The purpose of these questions is Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-67624","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/67624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=67624"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/67624\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=67624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=67624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=67624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}