Retail Management Project<\/p>\n
Students are required to complete a project which involves them \ufffd\ufffd\ufffdacting in a consulting capacity\ufffd\ufffd\ufffd for a top 100 U.S. based retailer AMAZON.COM. Each student will<\/p>\n
select one of the top 100 U.S. based retailers (AMAZON.COM) and analyze in depth the overall strategy of this retailer. At the conclusion of the project students will<\/p>\n
make recommendations for how the retailer can be improve, grow, and become more competitive in the industry.<\/p>\n
MY RETAILER IS AMAZON.COM<\/p>\n
The five steps to the project are:<\/p>\n
Step 1: Research – history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer\ufffd\ufffd\ufffds annual report and<\/p>\n
balance sheet. Example of advertising and other promotional vehicles should also be included along with a discussion of important events that have helped shape the<\/p>\n
organization. Make sure you include online promotional activities.<\/p>\n
Step 2: Conduct a SWOT Analysis \ufffd\ufffd\ufffd identify internal strengths and weaknesses of the retailer as well as external threats and opportunities associated with the<\/p>\n
industry and its competition.<\/p>\n
Step 3- Omni-Channel Analysis- Analyze the effectiveness of the retailers\ufffd\ufffd\ufffd application of omni-channel strategies to achieve a customer-centric experience<\/p>\n
Step 4: Choose a Key Competitor and Predict Their Future \ufffd\ufffd\ufffd compare the retailer with an important key competitor. Note important differences and similarities in<\/p>\n
strategy. How does their omni-channel strategies affect their business?<\/p>\n
Step 5: Recommendations for Making Your Retailer Bigger and Better \ufffd\ufffd\ufffd differentiate between short term, intermediate term, and long term strategies. Develop<\/p>\n
strategies that are both conservative and aggressive. Develop some strategies that require significant investments, as well as those that require fewer funds.<\/p>\n
A minimum of five articles should be researched for this project. The articles may come from the following resources: refereed journals, Business Week, Fortune,<\/p>\n
Forbes, Stores, and Wall Street Journal. Using the APA format for documentation, this ten to 12 page project (not less than ten pages) should be double spaced, 12<\/p>\n
point font Times New Roman. ALSO TRY TO USE INFORMATION FROM THE BOOK “RETAIL MANAGEMENT: A STRATEGIC APPROAH 12E”<\/p>\n","protected":false},"excerpt":{"rendered":"
Retail Management Project Students are required to complete a project which involves them \ufffd\ufffd\ufffdacting in a consulting capacity\ufffd\ufffd\ufffd for a top 100 U.S. based retailer AMAZON.COM. Each student will select one of the top 100 U.S. based retailers (AMAZON.COM) and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/6721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=6721"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/6721\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=6721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=6721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=6721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}