Distribution (Place) Strategy – Discussion
\nRetailing \u2014 Consumer Perceptions<\/p>\n
Retailing has an impact on the daily lives of each individual all over the world. Retailing is \u201call the activities directly related to the sale of goods and services
\nto the ultimate consumer for personal, nonbusiness use\u201d (Lamb et al., 2014, p. 231).<\/p>\n
To better understand the relationship between strategic retailing factors and consumer perceptions, you will conduct a simple observation exercise. Follow these steps
\nto successfully execute this Discussion:<\/p>\n
Step 1.Download the Checklist attached below.<\/p>\n
Step 2.Make a product decision:<\/p>\n
Identify a product to shop for, and then identify two stores as places to look for your product. The two stores must be different types of retailers. For example, you
\ncan shop for a new HDTV at Best Buy\u00ae and at local electronics stores (specialty retailer). Once you have identified what you are looking for and where you are going to
\nlook, visit each store and record your observations of specific strategic retailing factors.<\/p>\n
Step 3.Make observations in your checklist:<\/p>\n
Visit two retail store locations and record your observations by taking notes on the following topics (NOTE: You do not need to include your observations in your
\nanswer post on the discussion board):<\/p>\n
Step 4. Answer the following questions in the Discussion area based on your observations noted in the Checklist:<\/p>\n
a. Identify the retailer from which you would decide to purchase the product. Discuss why you chose the specific retailer over the competitor.<\/p>\n
b. Discuss the factors that helped you make the decision to purchase the product from the retailer. What are the top three factors that are most important to you in
\nthis purchase decision?<\/p>\n
c. If your decision is not to purchase the item from either store, explain why not. Identify and discuss the three most significant differences you observed in
\ncomparing the two retail stores.<\/p>\n","protected":false},"excerpt":{"rendered":"
Distribution (Place) Strategy – Discussion Retailing \u2014 Consumer Perceptions Retailing has an impact on the daily lives of each individual all over the world. Retailing is \u201call the activities directly related to the sale of goods and services to the Read More …<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}