{"id":5671,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"http:\/\/premiumbusinesswritings.com\/?p=9569"},"modified":"2015-01-15T08:47:09","modified_gmt":"2015-01-15T08:47:09","slug":"the-strategy-of-franchise-business-model-success-for-amazon-coffee-thailand-case-study-comparing-marketing-mix-and-psychological-factor-on-consumption-of-coffee-amazon-petrol-station-banfkok-and-petro","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/the-strategy-of-franchise-business-model-success-for-amazon-coffee-thailand-case-study-comparing-marketing-mix-and-psychological-factor-on-consumption-of-coffee-amazon-petrol-station-banfkok-and-petro\/","title":{"rendered":"The strategy of Franchise business model success for Amazon coffee Thailand case study comparing marketing mix and psychological factor on consumption of coffee Amazon petrol station Banfkok and petrol station Suratthani"},"content":{"rendered":"

Assignment Requirements<\/p>\n

 <\/p>\n

 <\/p>\n

write and answer hypothesis. Please you read all chapter and write answer hypothesis. So I will sent chapter 1, chapter3 and 2 SPSS 1. SPSS Bangkok 2. SPSS Suratthani. Also I will sent 2 sample and instructions to you.<\/p>\n

 <\/p>\n

 <\/p>\n

Questionnaire <\/strong><\/p>\n

Part 1 General information from respondents<\/strong><\/p>\n

Explanation: Please make a tick [\u221a] sign in the appropriate box that matches the fact or your strong opinion.<\/p>\n

    \n
  1. Gender<\/strong><\/li>\n<\/ol>\n

    Male\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 Female<\/p>\n

      \n
    1. Age<\/strong><\/li>\n<\/ol>\n

      Less than 21 years old\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 21-25 years old<\/p>\n

      26-30 years old\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 31-35 years old<\/p>\n

      36-40 years old\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41-45 years old<\/p>\n

      46-50 years old<\/p>\n

        \n
      1. Marital status <\/strong><\/li>\n<\/ol>\n

        Single\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 Married<\/p>\n

        Divorced\/ Widow\/ Separate<\/p>\n

          \n
        1. Highest education <\/strong><\/li>\n<\/ol>\n

          Secondary School \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0High School<\/p>\n

          Diploma\/High vocational certificate\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bachelor Degree<\/p>\n

          Master Degree\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 Doctor of Philosophy<\/p>\n

            \n
          1. Career <\/strong><\/li>\n<\/ol>\n

            Student\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0Private company officer<\/p>\n

            State Enterprise officer\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0Government officer<\/p>\n

            Business owner\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0others (Please indicate \u2026\u2026\u2026)<\/p>\n

              \n
            1. Incomes per month <\/strong><\/li>\n<\/ol>\n

              Less than 10,000 Baht\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a010,000 – 15,000 Baht<\/p>\n

              15,001- 20,000 Baht\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a020,001- 25,000 Baht<\/p>\n

              25,001- 30,000 Baht\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0Over 30,000 Baht<\/p>\n

               <\/p>\n

               <\/p>\n

              Part 2 Marketing mix questionnaire <\/strong><\/p>\n

              Explanation: Please make \u221a sign in the box that matches your opinion the most.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
               <\/p>\n

              Marketing mix factor<\/td>\n

              		Agreement level<\/td>\n<\/tr>\n
              Completely agree<\/td>\nAgree<\/td>\nAcceptable<\/td>\nDisagree<\/td>\nCompletely disagree<\/td>\n<\/tr>\n
              Price section<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              1. Appropriate price compared to the quality<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              2. Price tag shown clearly<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              3. Provide price tag for each size of coffee<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              4. Indicate the price of the extra component<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              5. Provide credit card service<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Selling section<\/strong><\/p>\n

              6. Convenient location<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              7. Beautiful atmosphere<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              8. Provide enough seats for customers<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              9. Appropriate Opening-time<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              10. Open everyday<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Promotion<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              11. Advertising through media<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              12. Discount coupon<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              13. Collecting coupon for prize or discount<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              14. Provide compliments<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              15. Provide member card for discount<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Staff<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              16. Sufficient staff<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              17. Staff have qualified skills to provide coffee drinks<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              18. Staff are active and adroit<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              19. Manners and interpersonal relations of staff<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              20. Provide equal quality service for all customers<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Service process<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              21. Welcoming<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              22. Provide product information to customers<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              23. Provide prompt purchasing and payment process<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              24. Provide correctpurchasing and payment process<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              25. Provide serving service at the table<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

               <\/p>\n

              Part 3 Phycology questionnaire<\/strong><\/p>\n

              Explanation: Please make \u221a sign in the box that matches your opinion the most.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
               <\/p>\n

              Marketing mix factor<\/td>\n

              		Agreement level<\/td>\n<\/tr>\n
              Completely agree<\/td>\nAgree<\/td>\nAcceptable<\/td>\nDisagree<\/td>\nCompletely disagree<\/td>\n<\/tr>\n
              Motivation <\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              1. You choose the shop because you believe in their service<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
               <\/p>\n

              2. You choose the shop because you followed other people<\/p>\n

               <\/p>\n

               <\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              3. You are proud to have chosen the product<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              4. \u00a0 You choose the product to show your taste<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              5. \u00a0 You choose the product because of its popularity<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Perception<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              6. You have received information about the product perfectly well<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              7. You know all information about the product from the staff clearly<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              8. You know and admire the freshness of the product<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              9. You know and admire the taste of the product<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              10. You know and admire services of the coffee shop<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              Attitude<\/strong><\/p>\n

              \u00a0<\/strong><\/p>\n

              11. You considered and choose the product because of its quality and worthiness as compared to the price<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              12. You considered and choose the product because of its quality and taste<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              13. You considered and choose the product from price<\/p>\n

               <\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              14. You considered and choose product from personal needs and satisfaction<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              15. You ask for opinion from your family, colleges, company and other people before choosing product<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

               <\/p>\n

              Part 4 <\/strong>Consumer Behavior<\/strong><\/p>\n

              Explanation: Please make\u00a0\u00a0\u00a0 \u221a sign in the box that matches your opinion the most.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
               <\/p>\n

              Marketing mix factor<\/td>\n

              		Agreement level<\/td>\n<\/tr>\n
              Completely agree<\/td>\nAgree<\/td>\nAcceptable<\/td>\nDisagree<\/td>\nCompletely disagree<\/td>\n<\/tr>\n
              1. Famous coffee<\/p>\n

              shop which is known<\/p>\n

              widely<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              2. High-technology of<\/p>\n

              coffee making machine<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              3. Provides variety<\/p>\n

              Coffee brand (such<\/p>\n

              as Cappuccino,<\/p>\n

              Espresso, and Latte)<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              4. Different and<\/p>\n

              unique coffee\u00a0than<\/p>\n

              others in the market<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              5. Provide high<\/p>\n

              quality of coffee bean<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              6. You love finding a<\/p>\n

              brand new coffee<\/p>\n

              shop<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              7. You love keeping<\/p>\n

              updates about new<\/p>\n

              product<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              8. You love drinking<\/p>\n

              coffee from outside<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              9. You love<\/p>\n

              new and different<\/p>\n

              atmosphere<\/p>\n

               <\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
              10. You love the<\/p>\n

              convenience of coffee<\/p>\n

              shop<\/td>\n

              		 <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

               <\/p>\n

               <\/p>\n

               <\/p>\n

              Order Now<\/p>\n

              http:\/\/premiumbusinesswritings.com\/order\/<\/a><\/strong><\/p>\n

              YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

              Assignment Requirements     write and answer hypothesis. Please you read all chapter and write answer hypothesis. So I will sent chapter 1, chapter3 and 2 SPSS 1. SPSS Bangkok 2. SPSS Suratthani. Also I will sent 2 sample and Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5671","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/5671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=5671"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/5671\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=5671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=5671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=5671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}