{"id":54337,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/mkg-350-ct"},"modified":"2017-08-16T13:14:09","modified_gmt":"2017-08-16T13:14:09","slug":"mkg-350-ct","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkg-350-ct\/","title":{"rendered":"MKG 350 (CT)"},"content":{"rendered":"<p>MKG 350<\/p>\n<p><b>Option #1<\/b>:&nbsp;<b>Integrated Marketing Campaign in the US<\/b><\/p>\n<p>Choose one company from one of the following categories:<\/p>\n<ul>\n<li>Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.)<\/li>\n<li>Department Store (JC Penney, Target, Walmart, etc.)<\/li>\n<li>Fast food restaurants (McDonalds, Burger King, Sonic, etc.)<\/li>\n<li>Bank (USAA, Compass Bank, Wells Fargo, etc.)<\/li>\n<li>Airlines (American Airlines, Southwest, United Airlines, etc.)<\/li>\n<li>Technology (Microsoft, Apple, Google, etc.)<\/li>\n<li>Travel sites (Expedia, Orbitz, Priceline, etc.)<\/li>\n<\/ul>\n<p>Visit the company\u2019s website and various social media platforms. In a 3- to 4-page paper, analyze how the company successfully integrated its advertising on social media. You are required to address all of the following:<\/p>\n<ul>\n<li>What messages are presented in four different advertising campaigns such as the Internet, Facebook, Twitter, and\/or television? How are they different or similar?<\/li>\n<li>What is the slogan used in the advertisement?<\/li>\n<li>Is the company successful in persuading you to buy or patronize its products or services? Why or why not?<\/li>\n<li>What do you think is the most effective advertising campaign?<\/li>\n<li>Is the company successful in integrating its advertising and social media strategies?<\/li>\n<\/ul>\n<p>Your paper should adhere to these standards:<\/p>\n<ul>\n<li>Be 3-4 pages in length, not including the title or reference pages<\/li>\n<li>Integrate concepts from the readings and module content<\/li>\n<li>Include at least three academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library<\/li>\n<li>Follow the&nbsp;<a href=\"https:\/\/portal.csuglobal.edu\/fileman\/files\/schoology\/courses\/global\/documents\/CSU-Global-Guide-to-Writing-and-APA-Requirements.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><i>CSU-Global Guide to Writing and APA Requirements<\/i><\/a><\/li>\n<\/ul>\n<p>A grading rubric in the Module 1 folder and an electronic resource guide have been developed to support your efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKG 350 Option #1:&nbsp;Integrated Marketing Campaign in the US Choose one company from one of the following categories: Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.) Department Store (JC Penney, Target, Walmart, etc.) Fast food restaurants (McDonalds, Burger King, Sonic, etc.) <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkg-350-ct\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-54337","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/54337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=54337"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/54337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=54337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=54337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=54337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}