{"id":54037,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/spss-simple-analysis-of-consumer-database"},"modified":"2017-08-16T13:12:05","modified_gmt":"2017-08-16T13:12:05","slug":"spss-simple-analysis-of-consumer-database","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/spss-simple-analysis-of-consumer-database\/","title":{"rendered":"SPSS\/ Simple Analysis of Consumer Database"},"content":{"rendered":"<p><b>QUESTION 1<\/b><\/p>\n<ol>\n<li>\n<p>For the cross-tab,&nbsp;explain what the value&nbsp;60&nbsp;represents, and then explain what the value 100&nbsp;represents.&nbsp;<\/p>\n<p><b>Received direct marketing offer or not * Purchased or not Crosstabulation<\/b><\/p>\n<p>Count&nbsp;<\/p>\n<p>Purchased or not<\/p>\n<p>Total<\/p>\n<p>Purchased<\/p>\n<p>Did not purchase<\/p>\n<p>Received direct marketing offer or not<\/p>\n<p>1=received direct marketing offer<\/p>\n<p>40<\/p>\n<p>10<\/p>\n<p>50<\/p>\n<p>2=did not receive direct marketing offer<\/p>\n<p>60<\/p>\n<p>30<\/p>\n<p>90<\/p>\n<p>Total<\/p>\n<p>100<\/p>\n<p>40<\/p>\n<p>140<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Font family &#8211;Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings&nbsp;&#8212; Font size &#8211;1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Format &#8211;HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code&nbsp;&#8212; Font family &#8212;&nbsp;&#8212; Font size &#8212;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img decoding=\"async\" src=\"https:\/\/ilearn.ucr.edu\/webapps\/vtbe-tinymce\/tiny_mce\/plugins\/bb_mashup\/mashuplogo.png\" alt=\"mashuplogo.png\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Path:&nbsp;p<\/p>\n<p>Words:0<\/p>\n<\/li>\n<\/ol>\n<p>6 points &nbsp;&nbsp;<\/p>\n<p><b>QUESTION 2<\/b><\/p>\n<ol>\n<li>\n<p>Write down the null hypothesis for the Chi-square test of the cross-tab.&nbsp;<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Font family &#8211;Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings&nbsp;&#8212; Font size &#8211;1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Format &#8211;HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code&nbsp;&#8212; Font family &#8212;&nbsp;&#8212; Font size &#8212;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img decoding=\"async\" src=\"https:\/\/ilearn.ucr.edu\/webapps\/vtbe-tinymce\/tiny_mce\/plugins\/bb_mashup\/mashuplogo.png\" alt=\"mashuplogo.png\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Path:&nbsp;p<\/p>\n<p>Words:0<\/p>\n<\/li>\n<\/ol>\n<p>6 points &nbsp;&nbsp;<\/p>\n<p><b>QUESTION 3<\/b><\/p>\n<ol>\n<li>\n<p>Based on the Chi-Square Test result,&nbsp;would you reject the Null or do not reject the null from Question 1? Explain Why.&nbsp;<\/p>\n<p><b>Chi-Square Tests<\/b><\/p>\n<p>Value<\/p>\n<p>df<\/p>\n<p>Asymptotic Significance (2-sided)<\/p>\n<p>Exact Sig. (2-sided)<\/p>\n<p>Exact Sig. (1-sided)<\/p>\n<p>Pearson Chi-Square<\/p>\n<p>2.800a<\/p>\n<p>1<\/p>\n<p>.094<\/p>\n<p>Continuity Correctionb<\/p>\n<p>2.185<\/p>\n<p>1<\/p>\n<p>.139<\/p>\n<p>Likelihood Ratio<\/p>\n<p>2.903<\/p>\n<p>1<\/p>\n<p>.088<\/p>\n<p>Fisher&#8217;s Exact Test<\/p>\n<p>.119<\/p>\n<p>.068<\/p>\n<p>Linear-by-Linear Association<\/p>\n<p>2.780<\/p>\n<p>1<\/p>\n<p>.095<\/p>\n<p>N of Valid Cases<\/p>\n<p>140<\/p>\n<p>a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.29.<\/p>\n<p>b. Computed only for a 2&#215;2 table<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Font family &#8211;Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings&nbsp;&#8212; Font size &#8211;1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Format &#8211;HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code&nbsp;&#8212; Font family &#8212;&nbsp;&#8212; Font size &#8212;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img decoding=\"async\" src=\"https:\/\/ilearn.ucr.edu\/webapps\/vtbe-tinymce\/tiny_mce\/plugins\/bb_mashup\/mashuplogo.png\" alt=\"mashuplogo.png\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>Path:&nbsp;p<\/p>\n<p>Words:0<\/p>\n<\/li>\n<\/ol>\n<p>7 points &nbsp;&nbsp;<\/p>\n<p><b>QUESTION 4<\/b><\/p>\n<ol>\n<li>\n<p>Between Phi and Cramer&#8217;s V output, which one is appropriate for the cross-tab in this question?&nbsp;and what does the value tell you about the relationship between &#8220;Offer&#8221; and &#8220;Purchased&#8221;?<\/p>\n<p><b>Symmetric Measures<\/b><\/p>\n<p>Value<\/p>\n<p>Approximate Significance<\/p>\n<p>Nominal by Nominal<\/p>\n<p>Phi<\/p>\n<p>.141<\/p>\n<p>.094<\/p>\n<p>Cramer&#8217;s V<\/p>\n<p>.141<\/p>\n<p>.094<\/p>\n<p>N of Valid Cases<\/p>\n<p>140<\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Font family &#8211;Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings&nbsp;&#8212; Font size &#8211;1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8212; Format &#8211;HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code&nbsp;&#8212; Font family &#8212;&nbsp;&#8212; Font size &#8212;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<img decoding=\"async\" src=\"https:\/\/ilearn.ucr.edu\/webapps\/vtbe-tinymce\/tiny_mce\/plugins\/bb_mashup\/mashuplogo.png\" alt=\"mashuplogo.png\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>QUESTION 1 For the cross-tab,&nbsp;explain what the value&nbsp;60&nbsp;represents, and then explain what the value 100&nbsp;represents.&nbsp; Received direct marketing offer or not * Purchased or not Crosstabulation Count&nbsp; Purchased or not Total Purchased Did not purchase Received direct marketing offer or <a href=\"https:\/\/www.benedictsol.com\/blogs\/spss-simple-analysis-of-consumer-database\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-54037","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/54037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=54037"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/54037\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=54037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=54037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=54037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}