{"id":53304,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/positioning-for-equity-bank-limited"},"modified":"2017-08-16T13:07:38","modified_gmt":"2017-08-16T13:07:38","slug":"positioning-for-equity-bank-limited","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/positioning-for-equity-bank-limited\/","title":{"rendered":"Positioning for Equity Bank Limited"},"content":{"rendered":"<p><b>Using&nbsp;<\/b>the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.<\/p>\n<p><b>Identify&nbsp;<\/b>the important attributes for your chosen product and select two key variables for your perceptual map.&nbsp;<\/p>\n<p><b>Prepare<\/b>&nbsp;a perceptual map for your chosen product\/brand and using a minimum of seven competitors, rank each product\/brand on the two variables based on how they are positioned in the consumers&#8217; minds.&nbsp;<\/p>\n<p><b>Explain<\/b>&nbsp;why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product\/brand&#8217;s position in the minds of the target market.&nbsp;<\/p>\n<p><b>Create<\/b>&nbsp;an 8- to 10-slide Microsoft\u00ae PowerPoint\u00ae presentation with notes including the following:<\/p>\n<ul>\n<li>Develop a Summary slide.<\/li>\n<li>Explain the target market (be specific and address all four segmentation variables &#8211; demographic, geographic, psychographic and behavioral).<\/li>\n<li>Identify a Perceptual map.<\/li>\n<li>Explain the Map placement.<\/li>\n<li>Identify your references.<\/li>\n<\/ul>\n<p><b>Format<\/b>&nbsp;your assignment consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using&nbsp;the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify&nbsp;the important attributes for your chosen product and select two key variables for your perceptual map.&nbsp; Prepare&nbsp;a perceptual <a href=\"https:\/\/www.benedictsol.com\/blogs\/positioning-for-equity-bank-limited\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-53304","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/53304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=53304"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/53304\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=53304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=53304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=53304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}