1. <\/b><\/p>\n
Select one of the sites you have been tracking. (L.L. Bean)<\/b><\/p>\n
2. <\/p>\n
Prepare a summary of the objectives you believe that site has. The objectives may be a subset of the marketing and business objectives of the organization.<\/p>\n
3. <\/p>\n
List the corresponding metric(s) that would be needed to measure each objective.<\/p>\n
4. <\/p>\n
Present this information in a table that shows objectives and the corresponding metrics.<\/p>\n
5. <\/b><\/p>\n
Choose one of the businesses\/organizations that you have been following throughout the course that could benefit from a mobile marketing campaign. (L.L. Bean) <\/b><\/p>\n
6. <\/p>\n
Develop a campaign outline. Note: This cannot be something that the company is already doing. Include the following elements in your outline:<\/p>\n
a. <\/p>\n
Specific campaign objectives<\/p>\n
b. <\/p>\n
Identification of the target audience<\/p>\n
c. <\/p>\n
Detailed description of the mobile marketing activities<\/p>\n
d. <\/p>\n
Metrics to be used to judge campaign success<\/p>\n
e. <\/p>\n
Timeline for the specific campaign<\/p>\n
f. <\/p>\n
Budget for direct costs incurred<\/p>\n
7. <\/b><\/p>\n
Conduct a privacy survey for the three web sites you are tracking. Do they have a privacy (L.L. Bean, Grainger, Easter Seals)<\/b><\/p>\n
8. <\/p>\n
policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?<\/p>\n
9. <\/p>\n
Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:<\/p>\n
a. <\/p>\n
Objectives and Metrics.<\/p>\n
i. <\/p>\n
Include your table of objectives and metrics.<\/p>\n
ii. <\/p>\n
Discuss why the metrics are appropriate for the objectives.<\/p>\n
b. <\/p>\n
Mobile Marketing Campaign.<\/p>\n
i. <\/p>\n
Your outline containing the elements listed above.<\/p>\n
ii. <\/p>\n
An introduction to your outline that explains why the mobile marketing initiative is important and how it integrates into the overall marketing activities of the business.<\/p>\n
c. <\/p>\n
Privacy Survey<\/p>\n
i. <\/p>\n
Describe the privacy policy associated with each web site.<\/p>\n
ii. <\/p>\n
Discuss whether the policies meet the requirements of the Fair Information Practices Principles. Explain why or why not?<\/p>\n
Discuss any similarities or differences in the polici<\/p>\n","protected":false},"excerpt":{"rendered":"
1. Select one of the sites you have been tracking. (L.L. Bean) 2. Prepare a summary of the objectives you believe that site has. The objectives may be a subset of the marketing and business objectives of the organization. 3. Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-52550","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/52550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=52550"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/52550\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=52550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=52550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=52550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}