{"id":51222,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/marketing-essay-2"},"modified":"2017-08-16T12:33:46","modified_gmt":"2017-08-16T12:33:46","slug":"marketing-essay-2","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/marketing-essay-2\/","title":{"rendered":"Marketing essay"},"content":{"rendered":"<p>9:00 AM<\/p>\n<p>Points Possible<\/p>\n<p>250<\/p>\n<ol>\n<li>\n<p><b>Assignment 2: Situation Analysis<\/b><\/p>\n<p>Due Week 10 and worth 250 points<\/p>\n<p><b>A company self-examination. What are we known for? Who do we want to become?<\/b>In this assignment, you will create a Situation Analysis for one (1) of the following companies \/ brands: Jeep Cherokee, Amazon.com, or Google.<\/p>\n<p>Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company \/ brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company&#8217;s Website, the course textbook, and other online sources.<\/p>\n<p><a href=\"https:\/\/blackboard.strayer.edu\/bbcswebdav\/institution\/MKT\/100\/1158\/Week10\/MKT100_Assignment2_Template.docx\" rel=\"nofollow noopener\" target=\"_blank\">Click here to download the required template.<\/a><\/p>\n<p>Submit the completed template via the Assignment 2 submission link.<\/p>\n<p>*Remember to only select <b>one (1)<\/b> brand from the options below (click on Option A, Option B, or Option C to view each available brand).<\/p>\n<\/li>\n<li>\n<p><b>Jeep Cherokee<\/b><\/p>\n<p><b>History<\/b><\/p>\n<p>&#8220;The formal creation of Jeep Cherokee Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry.&#8221;<\/p>\n<p><b>&#8211; John Elkann, October 13, 2014<\/b><\/p>\n<p>&#8220;FCA&#8217;s listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning &#8211; the beginning of our journey as one global automaker, one FCA.&#8221;<\/p>\n<p><b>&#8211; Sergio Marchionne, October 13, 2014<\/b><\/p>\n<p>With the formal creation of Jeep Cherokee Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born.<\/p>\n<p>FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded in 1925.<\/p>\n<p><a href=\"https:\/\/blackboard.strayer.edu\/bbcswebdav\/institution\/MKT\/100\/1158\/Week10\/Week%2010%20Assignment%202%20Rubric.html\" rel=\"nofollow noopener\" target=\"_blank\">Click here to view the grading rubric.<\/a><\/p>\n<p><a href=\"https:\/\/cdnapisec.kaltura.com\/index.php\/extwidget\/openGraph\/wid\/1_13m4bbfv\" rel=\"nofollow noopener\" target=\"_blank\">If you need help with submitting the assignment, click here to view a video on submitting a clickable rubric assignment<\/a><\/p>\n<\/li>\n<li>\n<p>By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign\u2122 services in accordance with the <a href=\"http:\/\/www.blackboard.com\/Footer\/Privacy-Policy.aspx\" rel=\"nofollow noopener\" target=\"_blank\">Blackboard Privacy Policy<\/a>; (2) that your institution may use your paper in accordance with your institution&#8217;s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>9:00 AM Points Possible 250 Assignment 2: Situation Analysis Due Week 10 and worth 250 points A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one <a href=\"https:\/\/www.benedictsol.com\/blogs\/marketing-essay-2\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-51222","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/51222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=51222"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/51222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=51222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=51222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=51222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}