{"id":51126,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/2-5-pages-assignment"},"modified":"2017-08-16T12:33:07","modified_gmt":"2017-08-16T12:33:07","slug":"2-5-pages-assignment","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/2-5-pages-assignment\/","title":{"rendered":"2.5 pages assignment"},"content":{"rendered":"

Promotion and the Product Life Cycle<\/p>\n

Purpose of Assignment<\/b> <\/p>\n

All products\/services go through a life cycle of NPI (new product introduction), growth, maturity, decline and termination. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.  <\/p>\n

COMPLETE A and B sections listed below.  Please, title each section of your paper with each main topic the assignments (A and B – copyand paste) and then use section sub-titles for section contents (copy and paste).  Make sure all topics are adderssed in your paper – please, do not create additional sections or section sub-titles that are not included in the assignment.  <\/b><\/p>\n

Assignment Steps<\/b> <\/p>\n

Generate <\/b>a minimum 700-word product strategy in Microsoft\u00ae Word. <\/p>\n

A – Incorporate<\/b> a product strategy that addresses the following:<\/p>\n

    \n
  1. At least three areas of the product life cycle (NPI-new product introduction, growth, maturity, decline and termination).<\/li>\n
  2. How you will measure (what metrics will be used to determine success or failure) the marketing activities – please provide specific ‘numbers’ and\/or specific ‘number’ ranges.<\/li>\n
  3. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use\/appearance\/price\/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it; for example, provide specifics on the TV station name, the reach and frequency, the name of the program, day and time of commercial, etc.).<\/li>\n<\/ol>\n

    B<\/b> – Address Item # 1 and #2 below, and one additional element of the Product and Promotion List (see below).<\/p>\n