{"id":51028,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/b7442-marketing-strategy-and-management-week-3-1"},"modified":"2017-08-16T12:32:29","modified_gmt":"2017-08-16T12:32:29","slug":"b7442-marketing-strategy-and-management-week-3-1","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/b7442-marketing-strategy-and-management-week-3-1\/","title":{"rendered":"B7442 Marketing Strategy and Management Week 3.1"},"content":{"rendered":"<p>Assignment 2: Strategic Marketing Recommendations<\/p>\n<p>In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment.<\/p>\n<p><b>Scenario:<\/b><\/p>\n<p>Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing competitive environment of the global marketplace, marketing managers are always in search of evolving markets and underserved profitable niches to provide them with a competitive advantage. Porter\u2019s Five Forces and strategies to overcome the Five Forces are seminal works on competitive advantage.<\/p>\n<p>Select a company and a product in an industry affected by changes in the business environment or in consumer preferences. As a consultant to that company, you are asked to provide strategic marketing recommendations.<\/p>\n<p><b>Directions:<\/b><\/p>\n<ol>\n<li>Describe the company you chose and the industry they are in; include an overview of one of their products\/services and the markets they serve. Present their current marketing strategy.<\/li>\n<li>Using Porter\u2019s Five Forces framework, evaluate the profitability of the current market. Analyze the strengths and weaknesses of the strategies currently used to market the product\/service.<\/li>\n<li><b>Utilizing the University online library, research at least six peer-reviewed academic articles<\/b> related to marketing strategy and competitive advantage.<\/li>\n<li>Using best practices from the literature, propose a new marketing strategy to give your selected company a competitive advantage. Include the following in your marketing strategy:\n<ul>\n<li>Describe how the proposed marketing strategy aligns with the goals of the company.<\/li>\n<li>Examine areas in the marketing strategy that could provide a competitive advantage based on current marketplace competition.<\/li>\n<li>Analyze market segmentation, differentiated points of value, message(s), and product positioning.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Write a 6\u20138-page report in Word format. Utilize at least six scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.<\/p>\n<p>Apply APA standards to citation of sources. <\/p>\n<p><b>Required Assignment Grading Criteria and Rubric:<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assignment 2: Strategic Marketing Recommendations In this assignment, you will compare and contrast the differences between marketing strategies in a changing competitive environment. Scenario: Consumer behavior and competitive market analysis are key initiatives for a marketing manager. With the changing <a href=\"https:\/\/www.benedictsol.com\/blogs\/b7442-marketing-strategy-and-management-week-3-1\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-51028","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/51028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=51028"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/51028\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=51028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=51028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=51028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}