Resources: Week Five readings and videos<\/p>\n
Choose a product or service from these examples:<\/p>\n
\u2022 Fast food-This is my choice\u2022 Class of consumer product\u2022 Personal care\u2022 Automobile<\/p>\n
Research the Internet to analyze how that product or service has been advertised.<\/p>\n
Prepare a 15- to 20-slide Microsoft\u00ae PowerPoint\u00ae presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:<\/p>\n
\u2022 Who determines ethical standards for advertising?\u2022 In what ways has advertising affected American culture?\u2022 What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.\u2022 Discuss some of the critical issues that may arise from the following areas:o Children and advertisingo Advertising in schoolso Health and advertisingo Political advertising\u2022 Find one example of a commercial that strikes you as particularly creative and appealing:o What are the elements that are unusual?o What is the target group of the commercial?o How does the commercial appeal to consumers?o Why do you believe this commercial to be effective in brand name recognition?o How are ethical standards met (or pushed to their limits)?<\/p>\n
Illustrate your findings with specific examples. List any references on the last slide.<\/p>\n
Format references consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"
Resources: Week Five readings and videos Choose a product or service from these examples: \u2022 Fast food-This is my choice\u2022 Class of consumer product\u2022 Personal care\u2022 Automobile Research the Internet to analyze how that product or service has been advertised. Prepare a 15- to 20-slide Microsoft\u00ae PowerPoint\u00ae presentation in which Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50863","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50863"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}