Faculty of Business and Law<\/b><\/p>\n
Assignment Brief<\/b><\/p>\n
Assessment Information<\/b><\/p>\n
This assignment is designed to assess the following learning outcomes:<\/p>\n
Students must be able to:<\/p>\n
Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours. <\/p>\n
Understand the psychological underpinnings of consumer behavior<\/p>\n
Produce a critical analysis of a contemporary issue in consumer behavior<\/p>\n
This assignment is an individual assignment.<\/p>\n
Coursework Questions:<\/b><\/p>\n
The coursework comprises of a 2250-word individual essay<\/b> on the below topic:<\/p>\n
Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.<\/b><\/p>\n
A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%<\/p>\n
Criteria for Assessment<\/b><\/p>\n
To pass this coursework you will need to demonstrate:<\/p>\n
o The ability to access and research appropriate academic literature.<\/p>\n
o The ability to APPLY theories of consumer behaviour or to apply to the essay what was read in the appropriate academic literature<\/p>\n
o Skills of analysis, compilation and structure.<\/p>\n
o Essays should be more than descriptive collations of library material and should illustrate relevant aspects of theory and practice, and demonstrate thoughtful and critical analysis of issues. <\/p>\n
Marks will be therefore be awarded for evidence of:<\/p>\n
o good research skills and the effective use of appropriate literature throughout the essay<\/p>\n
o analytical rigour (good analytical skills)<\/p>\n
o a critical perspective throughout the essay<\/p>\n
o demonstration of understanding of all relevant concepts<\/p>\n
o good application of theory to practice<\/p>\n
o use of appropriate examples throughout the essay<\/p>\n
o practical insight<\/p>\n
Note: The essay must be fully referenced using Coventry University Harvard style.<\/p>\n
Word Count<\/b><\/p>\n
The word count is 2250.<\/p>\n
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.<\/p>\n
The word limit includes quotations, but excludes the bibliography.<\/p>\n","protected":false},"excerpt":{"rendered":"
Faculty of Business and Law Assignment Brief Assessment Information This assignment is designed to assess the following learning outcomes: Students must be able to: Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50765","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50765"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50765\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}