Your focus will be on the domestic or U.S. marketing of the product only and not any of the global operations, if any. Each writing assignment will focus on the concepts discussed during the week. Your job is to apply those concepts to your chosen product or service. <\/p>\n
The submission requirements for each of the four writing assignment are as follows:<\/p>\n
\u00b7 Prepare as a word processed document (such as Microsoft Word). <\/p>\n
\u00b7 Your assignment should be the equivalent of approximately five pages<\/b> of double spaced text (approximately a half page for each of the eight questions in the assignment.<\/b>) This will require you to be judicious in your writing and include only relevant information.<\/p>\n
\u00b7 Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment<\/p>\n
\u00b7 Use a simple 12 point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. <\/p>\n
\u00b7 Include a bibliography with at least four references. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom or at umuc.edu\/library. <\/p>\n
\u00b7 Upload your word processed document in your LEO assignments by the due date in the LEO calendar. <\/p>\n
The marketing concepts to be covered in the writing assignments are as follows:<\/p>\n
Week 2<\/b><\/p>\n
Part 1<\/b><\/p>\n
\u00b7 Marketing orientations — Demonstrate an understanding and application of a marketing orientation to add value for customers<\/p>\n
\u00b7 Value offering — Outline a product or service offering<\/p>\n
\u00b7 SWOT analysis — Conduct a simple SWOT analysis<\/p>\n
\u00b7 Objectives — Frame strategic marketing objectives<\/p>\n
Part 2<\/b><\/p>\n
\u00b7 Customer empowerment — Identify how offerings use social networks to communicate and empower customers<\/p>\n
\u00b7 Customer loyalty — Explain customer lifetime value and most valuable customers<\/p>\n
\u00b7 Customer satisfaction — Identify how customers communicate satisfaction or dissatisfaction<\/p>\n
\u00b7 Customer privacy — Identify and value a company’s privacy policy <\/p>\n","protected":false},"excerpt":{"rendered":"
Your focus will be on the domestic or U.S. marketing of the product only and not any of the global operations, if any. Each writing assignment will focus on the concepts discussed during the week. Your job is to apply Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50751","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50751"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50751\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}