{"id":50727,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/gender-as-market-niche-market-niches-digital-show-and-tell-brands-carve-out-niches-in-the-marketplace-by-targeting-a-specific-audience-and-two-of-the-most-powerful-tools-a-marketer-has-for-making-th"},"modified":"2017-08-16T12:30:24","modified_gmt":"2017-08-16T12:30:24","slug":"gender-as-market-niche-market-niches-digital-show-and-tell-brands-carve-out-niches-in-the-marketplace-by-targeting-a-specific-audience-and-two-of-the-most-powerful-tools-a-marketer-has-for-making-th","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/gender-as-market-niche-market-niches-digital-show-and-tell-brands-carve-out-niches-in-the-marketplace-by-targeting-a-specific-audience-and-two-of-the-most-powerful-tools-a-marketer-has-for-making-th\/","title":{"rendered":"Gender as Market Niche Market niches: Digital Show and Tell Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is &#8220;for them&#8221; is how they po"},"content":{"rendered":"<p><b>Gender as Market Niche<\/b><\/p>\n<p><b>Market niches: Digital Show and Tell<\/b><\/p>\n<p>Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is &#8220;for them&#8221; is how they position and package their Product and how they make use of Place \u2014 relative to both physical and virtual places of business.<\/p>\n<p>You&#8217;re going to select either the male targeted&nbsp;<a href=\"http:\/\/www.sportclips.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sport Clips&nbsp;(Links to an external site.)Links to an external site.<\/a>&nbsp;(a retail hair cuttery) or the female targeted<a href=\"http:\/\/www.sistersnog.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sister Snog&nbsp;(Links to an external site.)Links to an external site.<\/a>&nbsp;(a London business social network) and describe how they target through the use of place and product. And while words are great, pictures are worth a thousand of &#8217;em, so we&#8217;re going to do digital show and tell using a cool new website annotation tool called BounceApp.<\/p>\n<p><b>Guided Response:<\/b><\/p>\n<ul>\n<li>Check out our&nbsp;<a href=\"http:\/\/bounceapp.com\/190052\" rel=\"nofollow noopener\" target=\"_blank\">sample annotated web page&nbsp;(Links to an external site.)Links to an external site.<\/a>&nbsp;for a high-end pet boutique.\n<ul>\n<li>Mouse over highlighted areas to view associated commentary.<\/li>\n<\/ul>\n<\/li>\n<li>Pick one of the two brands and visit their website\n<ul>\n<li><a href=\"http:\/\/www.sportclips.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sport Clips&nbsp;(Links to an external site.)Links to an external site.<\/a>&nbsp;or&nbsp;<a href=\"http:\/\/www.sistersnog.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Sister Snog&nbsp;(Links to an external site.)Links to an external site.<\/a><\/li>\n<li>Identify a site page \u2013 landing page or otherwise \u2013 where place and\/or product is featured.&nbsp;\n<ul>\n<li>Remember; place encompasses physical and virtual locations<\/li>\n<\/ul>\n<\/li>\n<li>Copy the webpage link from your browser.<\/li>\n<\/ul>\n<\/li>\n<li>Screen capture and annotate the webpage using<a href=\"http:\/\/bounceapp.com\/\" rel=\"nofollow noopener\" target=\"_blank\">BounceApp&nbsp;(Links to an external site.)Links to an external site.<\/a>\n<ul>\n<li><a href=\"http:\/\/tutorials.clarify-it.com\/d\/7w7zcr\" rel=\"nofollow noopener\" target=\"_blank\">See the step by step tutorial&nbsp;(Links to an external site.)Links to an external site.<\/a><\/li>\n<li><b>Identify at least three examples of how place and or product is used to reinforce the gender targeting.<\/b><\/li>\n<li>Write at least two sentences of explanation for each example.<\/li>\n<li>When done, copy the link to your annotated BounceApp page.<\/li>\n<\/ul>\n<\/li>\n<li><b>Post your annotated webpage link to the discussion forum below.<\/b>\n<ul>\n<li>In the post title identify whether you picked Sport Clips or Sister Snog.<\/li>\n<li>In the body of post, provide your BounceApp page link. See example.<\/li>\n<\/ul>\n<\/li>\n<li><b>Explore annotations for the brand you didn&#8217;t pick. Respond to three of your peers, at least one of which must be for the brand you didn\u2019t pick. Comment on market niche strategies that those brands used\/failed to use in promoting their website. Then answer this:<\/b>\n<ul>\n<li>Which brand do you think uses product and place more effectively to differentiate itself? Cite at least one reason why relative to both product and place.<\/li>\n<li>Feel free to pick a different &#8220;winner&#8221; for product versus place.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gender as Market Niche Market niches: Digital Show and Tell Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is <a href=\"https:\/\/www.benedictsol.com\/blogs\/gender-as-market-niche-market-niches-digital-show-and-tell-brands-carve-out-niches-in-the-marketplace-by-targeting-a-specific-audience-and-two-of-the-most-powerful-tools-a-marketer-has-for-making-th\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50727","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50727"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50727\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}