1. Target Customers\/Users<\/b><\/p>\n
Who are the target customers for the company\/brand?<\/b><\/p>\n
[Insert response]<\/p>\n
How could\/does the company reach its customers\/users? What methods and media might and\/or does the company use to reach the customers\/users? <\/b><\/p>\n
[Insert response]<\/p>\n
What would grab the customers\/users\u2019 attention? Define the customers\/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? <\/b><\/p>\n
[Insert response]<\/p>\n
What do these target customers\u2019 value?<\/b><\/p>\n
[Insert response]<\/p>\n
2. Competitors<\/b><\/p>\n
Who are the brand\u2019s competitors?<\/b><\/p>\n
[Insert response]<\/p>\n
What product category does the brand fit into? <\/b><\/p>\n
[Insert response]<\/p>\n
What frame of reference will customers use in making a choice to use\/purchase this brand\/service? What other brands\/companies might customers compare this brand to?<\/b><\/p>\n
[Insert response]<\/p>\n
3. USP (Unique Selling Proposition)<\/b><\/p>\n
How is this brand\/company better than its competitors? What is the brand\u2019s USP (Unique Selling Proposition?<\/b><\/p>\n
[Insert response]<\/p>\n
What is the brand\u2019s uniqueness?<\/b><\/p>\n
[Insert response]<\/p>\n
What is the competitive advantage of the brand? How is it different from other competing brands?<\/b><\/p>\n
[Insert response]<\/p>\n
Does the brand have any attributes or benefits that dominate competitors?<\/b><\/p>\n
[Insert response]<\/p>\n
4. Positioning Statement & Motto<\/b><\/p>\n
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW\u2019s positioning statement and motto.<\/b><\/p>\n
BMW Positioning statement: <\/b>The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).<\/p>\n
BMW Motto: <\/b>BMW is the ultimate driving machine.<\/p>\n
[Insert response]<\/p>\n","protected":false},"excerpt":{"rendered":"
1. Target Customers\/Users Who are the target customers for the company\/brand? [Insert response] How could\/does the company reach its customers\/users? What methods and media might and\/or does the company use to reach the customers\/users? [Insert response] What would grab the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50618","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50618"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50618\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}