{"id":50615,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/social-media-marketing-due-in-1hr"},"modified":"2017-08-16T12:29:41","modified_gmt":"2017-08-16T12:29:41","slug":"social-media-marketing-due-in-1hr","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/social-media-marketing-due-in-1hr\/","title":{"rendered":"Social Media Marketing due in 1hr"},"content":{"rendered":"

Question 1<\/b><\/p>\n

    \n
  1. \n

    View completion of videos is greatest on which device?<\/p>\n

    a.<\/p>\n

    Desktop computer.<\/p>\n

    b.<\/p>\n

    Television.<\/p>\n

    c.<\/p>\n

    Gaming console.<\/p>\n

    d.<\/p>\n

    Smartphone.<\/p>\n

    e.<\/p>\n

    Tablet.<\/p>\n<\/li>\n<\/ol>\n

    3.34 points  <\/p>\n

    Question 2<\/b><\/p>\n

      \n
    1. \n

      In blogging, the suffix at the end of a URL address of the blog site indicates: <\/p>\n

      a.<\/p>\n

      The name of the blogger.<\/p>\n

      b.<\/p>\n

      The number of readers. <\/p>\n

      c.<\/p>\n

      The search engine key.<\/p>\n

      d.<\/p>\n

      The service hosting the blog.<\/p>\n

      e.<\/p>\n

      The topic of the blog.<\/p>\n<\/li>\n<\/ol>\n

      3.34 points  <\/p>\n

      Question 3<\/b><\/p>\n

        \n
      1. \n

        One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.<\/p>\n

        True<\/p>\n

        False<\/p>\n<\/li>\n<\/ol>\n

        3.34 points  <\/p>\n

        Question 4<\/b><\/p>\n

          \n
        1. \n

          Most sharing of information online is done with<\/p>\n

          a.<\/p>\n

          Facebook<\/p>\n

          b.<\/p>\n

          Email<\/p>\n

          c.<\/p>\n

          Instant message<\/p>\n

          d.<\/p>\n

          Twitter<\/p>\n

          e.<\/p>\n

          YouTube<\/p>\n<\/li>\n<\/ol>\n

          3.34 points  <\/p>\n

          Question 5<\/b><\/p>\n

            \n
          1. \n

            Brevity is important when creating videos because<\/p>\n

            a.<\/p>\n

            Longer videos take longer to load.<\/p>\n

            b.<\/p>\n

            Most videos on sharing sites are short.<\/p>\n

            c.<\/p>\n

            Shorter videos are more popular.<\/p>\n

            d.<\/p>\n

            People have short attention spans.<\/p>\n

            e.<\/p>\n

            Research shows that 76% of viral videos are under two minutes.<\/p>\n<\/li>\n<\/ol>\n

            3.34 points  <\/p>\n

            Question 6<\/b><\/p>\n

              \n
            1. \n

              The primary difference between a podcast and a webinar is<\/p>\n

              a.<\/p>\n

              Podcasts require more preparation.<\/p>\n

              b.<\/p>\n

              Webinars are easier to optimize for search engines.<\/p>\n

              c.<\/p>\n

              A webinar is akin to an online radio show.<\/p>\n

              d.<\/p>\n

              A webinar is designed to be interactive.<\/p>\n

              e.<\/p>\n

              Podcasts generate higher return on investment.<\/p>\n<\/li>\n<\/ol>\n

              3.34 points  <\/p>\n

              Question 7<\/b><\/p>\n

                \n
              1. \n

                What should be considered when determining how long a podcast should be?<\/p>\n

                a.<\/p>\n

                Whether it will be audio or video.<\/p>\n

                b.<\/p>\n

                The proposed format and amount of content available.<\/p>\n

                c.<\/p>\n

                The number of questions anticipated on each recording.<\/p>\n

                d.<\/p>\n

                The amount of bandwidth available for podcast streaming.<\/p>\n

                e.<\/p>\n

                The amount of time available to prepare and record each podcast.<\/p>\n<\/li>\n<\/ol>\n

                3.34 points  <\/p>\n

                Question 8<\/b><\/p>\n

                  \n
                1. \n

                  The important breakthrough that made podcasting possible was<\/p>\n

                  a.<\/p>\n

                  The invention of the MP3 player.<\/p>\n

                  b.<\/p>\n

                  The Apple iTunes store.<\/p>\n

                  c.<\/p>\n

                  The adoption of high speed broadband Internet.<\/p>\n

                  d.<\/p>\n

                  The development of RSS technology.<\/p>\n

                  e.<\/p>\n

                  The invention of the iPhone.<\/p>\n<\/li>\n<\/ol>\n

                  3.34 points  <\/p>\n

                  Question 9<\/b><\/p>\n

                    \n
                  1. \n

                    Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be. <\/p>\n

                    True<\/p>\n

                    False<\/p>\n<\/li>\n<\/ol>\n

                    3.34 points  <\/p>\n

                    Question 10<\/b><\/p>\n

                      \n
                    1. \n

                      Word-of-Mouth Marketing may be only half as effective as traditional marketing. <\/p>\n

                      True<\/p>\n

                      False<\/p>\n<\/li>\n<\/ol>\n

                      3.34 points  <\/p>\n

                      Question 11<\/b><\/p>\n

                        \n
                      1. \n

                        When producing a podcast, it is best to: <\/p>\n

                        a.<\/p>\n

                        Include as much detail as possible so that you have plenty of material.<\/p>\n

                        b.<\/p>\n

                        Choose a moderator with an interesting, quirky way of speaking.<\/p>\n

                        c.<\/p>\n

                        Avoid music, unless it is a popular song.<\/p>\n

                        d.<\/p>\n

                        Avoid editing too much.<\/p>\n

                        e.<\/p>\n

                        Create a complete script for the moderator.<\/p>\n<\/li>\n<\/ol>\n

                        3.34 points  <\/p>\n

                        Question 12<\/b><\/p>\n

                          \n
                        1. \n

                          The fact that everyone is a publisher means: <\/p>\n

                          a.<\/p>\n

                          Anyone can become a publisher on the Web. <\/p>\n

                          b.<\/p>\n

                          There is content clutter.<\/p>\n

                          c.<\/p>\n

                          Strong coding knowledge is no longer necessary to create a website<\/p>\n

                          d.<\/p>\n

                          All of these are correct.<\/p>\n

                          e.<\/p>\n

                          Hiring a programmer to create a website is no longer necessary.<\/p>\n<\/li>\n<\/ol>\n

                          3.34 points  <\/p>\n

                          Question 13<\/b><\/p>\n

                            \n
                          1. \n

                            What distinguishes a blog from other types of social media is:<\/p>\n

                            a.<\/p>\n

                            It is findable.<\/p>\n

                            b.<\/p>\n

                            It is viral.<\/p>\n

                            c.<\/p>\n

                            It is linkable.<\/p>\n

                            d.<\/p>\n

                            All of these are correct.<\/p>\n

                            e.<\/p>\n

                            None of these is correct.<\/p>\n<\/li>\n<\/ol>\n

                            3.34 points  <\/p>\n

                            Question 14<\/b><\/p>\n

                              \n
                            1. \n

                              One reason that video creates a stronger connection with consumers is<\/p>\n

                              a.<\/p>\n

                              Because it tells a story.<\/p>\n

                              b.<\/p>\n

                              It creates community.<\/p>\n

                              c.<\/p>\n

                              People don’t like to read.<\/p>\n

                              d.<\/p>\n

                              That it is seen as a diversion or quick break.<\/p>\n

                              e.<\/p>\n

                              Because viewers are more vested in content when there is a human face attached.<\/p>\n<\/li>\n<\/ol>\n

                              3.34 points  <\/p>\n

                              Question 15<\/b><\/p>\n

                                \n
                              1. \n

                                One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.<\/p>\n

                                True<\/p>\n

                                False<\/p>\n<\/li>\n<\/ol>\n

                                3.34 points  <\/p>\n

                                Question 16<\/b><\/p>\n

                                  \n
                                1. \n

                                  When developing a podcast, it is important to determine the length of the podcast before you identify the content.<\/p>\n

                                  True<\/p>\n

                                  False<\/p>\n<\/li>\n<\/ol>\n

                                  3.34 points  <\/p>\n

                                  Question 17<\/b><\/p>\n

                                    \n
                                  1. \n

                                    Mobile and time-shifted video are the trends marketers must accommodate. <\/p>\n

                                    True<\/p>\n

                                    False<\/p>\n<\/li>\n<\/ol>\n

                                    3.34 points  <\/p>\n

                                    Question 18<\/b><\/p>\n

                                      \n
                                    1. \n

                                      A primary benefit from blogging is to learn about the \u201ctone\u201d of the online community with regard to certain topics.<\/p>\n

                                      True<\/p>\n

                                      False<\/p>\n<\/li>\n<\/ol>\n

                                      3.34 points  <\/p>\n

                                      Question 19<\/b><\/p>\n

                                        \n
                                      1. \n

                                        Creating a video to demonstrate how to use the product is called: <\/p>\n

                                        a.<\/p>\n

                                        Engaging a wide variety of viewers. .<\/p>\n

                                        b.<\/p>\n

                                        Generating business leads. <\/p>\n

                                        c.<\/p>\n

                                        Appealing to large audiences.<\/p>\n

                                        d.<\/p>\n

                                        Building brand awareness.<\/p>\n

                                        e.<\/p>\n

                                        Showcasing the product.<\/p>\n<\/li>\n<\/ol>\n

                                        3.34 points  <\/p>\n

                                        Question 20<\/b><\/p>\n

                                          \n
                                        1. \n

                                          Creating a blog is almost always the hardest part of the process.<\/p>\n

                                          True<\/p>\n

                                          False<\/p>\n<\/li>\n<\/ol>\n

                                          3.34 points  <\/p>\n

                                          Question 21<\/b><\/p>\n

                                            \n
                                          1. \n

                                            When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.<\/p>\n

                                            True<\/p>\n

                                            False<\/p>\n<\/li>\n<\/ol>\n

                                            3.34 points  <\/p>\n

                                            Question 22<\/b><\/p>\n

                                              \n
                                            1. \n

                                              What was the main challenge facing the creators of the Old Spice Guy video?<\/p>\n

                                              a.<\/p>\n

                                              Promoting the videos on other social channels while still reaching YouTube influencers.<\/p>\n

                                              b.<\/p>\n

                                              Illustrating that the Old Spice brand was not old and out of date.<\/p>\n

                                              c.<\/p>\n

                                              Convincing men to buy Old Spice.<\/p>\n

                                              d.<\/p>\n

                                              Creating the video content quickly enough for the social media responses to appear timely.<\/p>\n

                                              e.<\/p>\n

                                              Positioning the body wash as masculine while marketing to women.<\/p>\n<\/li>\n<\/ol>\n

                                              3.34 points  <\/p>\n

                                              Question 23<\/b><\/p>\n

                                                \n
                                              1. \n

                                                Online video can act like an infomercial by showcasing a product’s features and benefits.<\/p>\n

                                                True<\/p>\n

                                                False<\/p>\n<\/li>\n<\/ol>\n

                                                3.34 points  <\/p>\n

                                                Question 24<\/b><\/p>\n

                                                  \n
                                                1. \n

                                                  The medium on which people spend most time viewing is: <\/p>\n

                                                  a.<\/p>\n

                                                  Television.<\/p>\n

                                                  b.<\/p>\n

                                                  Smartphone.<\/p>\n

                                                  c.<\/p>\n

                                                  Tablet.<\/p>\n

                                                  d.<\/p>\n

                                                  Desktop computer.<\/p>\n

                                                  e.<\/p>\n

                                                  Smartphone and tablet combined.<\/p>\n<\/li>\n<\/ol>\n

                                                  3.34 points  <\/p>\n

                                                  Question 25<\/b><\/p>\n

                                                    \n
                                                  1. \n

                                                    One of the challenges with using podcasts in a marketing plan is<\/p>\n

                                                    a.<\/p>\n

                                                    Learning how to use the podcasting equipment.<\/p>\n

                                                    b.<\/p>\n

                                                    The commitment required to creating the podcast content.<\/p>\n

                                                    c.<\/p>\n

                                                    Identifying content that appeals to your personas.<\/p>\n

                                                    d.<\/p>\n

                                                    Finding a way for the podcast to reach the target audience.<\/p>\n

                                                    e.<\/p>\n

                                                    Understanding how to optimize podcast tags in search engines.<\/p>\n<\/li>\n<\/ol>\n

                                                    3.34 points  <\/p>\n

                                                    Question 26<\/b><\/p>\n

                                                      \n
                                                    1. \n

                                                      Regarding smartphone use, which of the following is false? <\/p>\n

                                                      a.<\/p>\n

                                                      Some shoppers prefer to use smartphones for information rather than ask a store employee.<\/p>\n

                                                      b.<\/p>\n

                                                      The smartphone viewing completion rate of videos was 10%.<\/p>\n

                                                      c.<\/p>\n

                                                      Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones. <\/p>\n

                                                      d.<\/p>\n

                                                      Shoppers use smartphones for information while shopping..<\/p>\n

                                                      e.<\/p>\n

                                                      U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv. <\/p>\n<\/li>\n<\/ol>\n

                                                      3.34 points  <\/p>\n

                                                      Question 27<\/b><\/p>\n

                                                        \n
                                                      1. \n

                                                        Which of the following is not a best practice for video marketing? <\/p>\n

                                                        a.<\/p>\n

                                                        Optimize your videos to be found in search.<\/p>\n

                                                        b.<\/p>\n

                                                        Design and produce videos for the platforms on which they are to appear.<\/p>\n

                                                        c.<\/p>\n

                                                        Make a creative sales video. <\/p>\n

                                                        d.<\/p>\n

                                                        Design and produce videos for mobile.<\/p>\n

                                                        e.<\/p>\n

                                                        Post your videos on multiple platforms.<\/p>\n<\/li>\n<\/ol>\n

                                                        3.34 points  <\/p>\n

                                                        Question 28<\/b><\/p>\n

                                                          \n
                                                        1. \n

                                                          Using real people in actual locations when creating a video is an example of<\/p>\n

                                                          a.<\/p>\n

                                                          Professionalism<\/p>\n

                                                          b.<\/p>\n

                                                          Being entertaining<\/p>\n

                                                          c.<\/p>\n

                                                          Authenticity<\/p>\n

                                                          d.<\/p>\n

                                                          Human drama<\/p>\n

                                                          e.<\/p>\n

                                                          Intimacy<\/p>\n<\/li>\n<\/ol>\n

                                                          3.34 points  <\/p>\n

                                                          Question 29<\/b><\/p>\n

                                                            \n
                                                          1. \n

                                                            According to the text, why is it important to choose an articulate host or moderator for a podcast?<\/p>\n

                                                            a.<\/p>\n

                                                            It requires less editing.<\/p>\n

                                                            b.<\/p>\n

                                                            Recorded audio can amplify speaking quirks.<\/p>\n

                                                            c.<\/p>\n

                                                            It helps ensure the podcast will be shared with others.<\/p>\n

                                                            d.<\/p>\n

                                                            People will be more likely to listen all the way through.<\/p>\n

                                                            e.<\/p>\n

                                                            It makes your brand appear more professional.<\/p>\n<\/li>\n<\/ol>\n

                                                            3.34 points  <\/p>\n

                                                            Question 30<\/b><\/p>\n

                                                              \n
                                                            1. \n

                                                              An increasing amount of time is spent viewing videos.<\/p>\n

                                                              True<\/p>\n

                                                              False<\/p>\n<\/li>\n<\/ol>\n

                                                              3.34 points  <\/p>\n

                                                              Click Save and Submit to save and submit. Click Save All Answers to save all answers.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                              Question 1 View completion of videos is greatest on which device? a. Desktop computer. b. Television. c. Gaming console. d. Smartphone. e. Tablet. 3.34 points   Question 2 In blogging, the suffix at the end of a URL address of Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50615","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50615"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50615\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}