Question <\/p>\n
Question 1<\/p>\n
Which of the following industries is most likely to employ combative promotional efforts?<\/p>\n
Answer<\/p>\n
Fast food<\/p>\n
Computer processors<\/p>\n
Tax-preparation services<\/p>\n
Television producers<\/p>\n
Automotive paints<\/p>\n
Question 2<\/p>\n
Factors such as climate, seasons, and holidays tend to lead to the promotional objective of<\/p>\n
Answer<\/p>\n
combating competitive promotional offers.<\/p>\n
facilitating reseller support.<\/p>\n
encouraging product trial.<\/p>\n
retaining loyal customers.<\/p>\n
reducing sales fluctuations.<\/p>\n
Question 3<\/p>\n
During the introduction stage of the product life cycle, which type of promotion would a firm focus on?<\/p>\n
Answer<\/p>\n
Reminder<\/p>\n
Competitive<\/p>\n
Comparative<\/p>\n
Pioneer <\/p>\n
Repetitive<\/p>\n
Question 4<\/p>\n
Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.<\/p>\n
Answer<\/p>\n
maturity<\/p>\n
decline<\/p>\n
growth<\/p>\n
introduction<\/p>\n
presentation<\/p>\n
Question 5<\/p>\n
Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?<\/p>\n
Answer<\/p>\n
Publicity<\/p>\n
Sales management<\/p>\n
Sales promotion<\/p>\n
Personal selling<\/p>\n
Public relations<\/p>\n
Question 6<\/p>\n
Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered<\/p>\n
Answer<\/p>\n
noise.<\/p>\n
communication links.<\/p>\n
communication resources.<\/p>\n
communication channels.<\/p>\n
decoding sources.<\/p>\n
Question 7<\/p>\n
Which of the following are personal informal exchanges of communication that customers share with one another about products, brands, and companies?<\/p>\n
Answer<\/p>\n
Guerilla communication<\/p>\n
Word-of-mouth communication<\/p>\n
Buzz marketing<\/p>\n
Viral marketing<\/p>\n
Conversational promotion<\/p>\n
Question 8<\/p>\n
A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a<\/p>\n
Answer<\/p>\n
communications channel.<\/p>\n
source.<\/p>\n
relay channel.<\/p>\n
decoder.<\/p>\n
sender.<\/p>\n
Question 9<\/p>\n
When a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoing<\/p>\n
Answer<\/p>\n
communication.<\/p>\n
the coding process.<\/p>\n
the decoding process.<\/p>\n
the conversion process.<\/p>\n
communications channel.<\/p>\n
6 points <\/p>\n
Question 10<\/p>\n
All of the following are examples of publicity-based public relations tools except<\/p>\n
Answer<\/p>\n
press conferences.<\/p>\n
feature articles.<\/p>\n
news releases.<\/p>\n
annual reports.<\/p>\n
news stories.<\/p>\n
Question 11<\/p>\n
If a consumer is shown a particular advertisement and asked if she has seen it before, a(n) ____ is being performed.<\/p>\n
Answer<\/p>\n
pretest<\/p>\n
consumer jury test<\/p>\n
recognition test<\/p>\n
unaided recall test<\/p>\n
aided recall test<\/p>\n
Question 12<\/p>\n
When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.<\/p>\n
Answer<\/p>\n
institutional<\/p>\n
product<\/p>\n
advocacy<\/p>\n
issue<\/p>\n
competitive<\/p>\n
Question 13<\/p>\n
____ is communication in news story form about an organization or its products that is transmitted through a mass medium at no charge.<\/p>\n
Answer<\/p>\n
Advertising<\/p>\n
Publicity<\/p>\n
Public relations<\/p>\n
Sales promotion<\/p>\n
Personal selling<\/p>\n
Question 14<\/p>\n
The three general types of media schedules are<\/p>\n
Answer<\/p>\n
pulsing, beating, and continuous.<\/p>\n
short, medium, and long-term.<\/p>\n
morning, afternoon, and evening.<\/p>\n
pulsing, continuous, and flighting.<\/p>\n
light, heavy, and alternating.<\/p>\n
Question 15<\/p>\n
An advertising platform is the<\/p>\n
Answer<\/p>\n
basic issue or selling point that an advertiser wishes to include in an advertising campaign.<\/p>\n
objective of the advertising campaign, stated in precise and measurable terms.<\/p>\n
form in which the basic issues of the campaign should be presented.<\/p>\n
broad objectives of the advertising campaign.<\/p>\n
consumer advertising research conducted.<\/p>\n
Question 16<\/p>\n
When the CEO or chief financial officer of a company states how much the company should spend on advertising for the coming period, the company is using the<\/p>\n
Answer<\/p>\n
arbitrary approach.<\/p>\n
executive decision process.<\/p>\n
objective-and-task approach.<\/p>\n
percentage-of-sales approach.<\/p>\n
competition-matching approach.<\/p>\n
Question 17<\/p>\n
Advertising that lets consumers know that an established brand still offers certain uses, characteristics, and advantages is ____ advertising.<\/p>\n
Answer<\/p>\n
repetitive<\/p>\n
reminder<\/p>\n
pioneer<\/p>\n
competitive<\/p>\n
reinforcement<\/p>\n
Question 18<\/p>\n
A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)<\/p>\n
Answer<\/p>\n
advertising plan.<\/p>\n
media plan.<\/p>\n
advertising message.<\/p>\n
advertising appropriation.<\/p>\n
media platform.<\/p>\n
Question 19<\/p>\n
An evaluation performed before an advertising campaign begins is a<\/p>\n
Answer<\/p>\n
consumer exam.<\/p>\n
posttest.<\/p>\n
recognition test.<\/p>\n
pretest.<\/p>\n
recall test.<\/p>\n
Question 20<\/p>\n
The last stage in the development of any advertising campaign is<\/p>\n
Answer<\/p>\n
creating the advertising platform.<\/p>\n
developing the media plan.<\/p>\n
creating the advertising message.<\/p>\n
evaluating the effectiveness of advertising.<\/p>\n
defining the advertising objectives.<\/p>\n
Question 21<\/p>\n
When a salesperson asks the customer to buy the product several times throughout the sales presentation in an effort to uncover hidden objections, it is called<\/p>\n
Answer<\/p>\n
order taking.<\/p>\n
new-business selling.<\/p>\n
trial closing.<\/p>\n
order getting.<\/p>\n
overcoming objections.<\/p>\n
Question 22<\/p>\n
The salesperson must attract and hold the prospect’s attention, stimulate interest, and spark a desire for the product during the<\/p>\n
Answer<\/p>\n
prospecting.<\/p>\n
preapproach. <\/p>\n
follow up.<\/p>\n
approach.<\/p>\n
sales presentation.<\/p>\n
Question 23<\/p>\n
____ are designed to identify the customers called on and to present detailed information about interaction with those clients.<\/p>\n
Answer<\/p>\n
Invoices<\/p>\n
Feedback notices<\/p>\n
Work schedules<\/p>\n
Call reports<\/p>\n
Recall files<\/p>\n
Question 24<\/p>\n
Customer density and distribution are important factors in<\/p>\n
Answer<\/p>\n
prospecting.<\/p>\n
motivating salespeople.<\/p>\n
creating sales territories.<\/p>\n
compensating salespeople<\/p>\n
establishing sales force objectives<\/p>\n
Question 25<\/p>\n
A missionary salesperson is usually employed by<\/p>\n
Answer<\/p>\n
a retailer.<\/p>\n
a wholesaler.<\/p>\n
either a retailer or a producer.<\/p>\n
a manufacturer.<\/p>\n
an independent intermediary<\/p>\n
Question 26<\/p>\n
The two groups of order takers in personal selling are<\/p>\n
Answer<\/p>\n
current customer salespeople and new-business salespeople<\/p>\n
missionary salespeople and trade salespeople<\/p>\n
inside order takers and field order takers<\/p>\n
trade salespeople and technical salespeople<\/p>\n
advisory order takers and support order takers<\/p>\n
Question 27<\/p>\n
Order-getting activities are divided into two categories:<\/p>\n
Answer<\/p>\n
missionary sales and technical sales<\/p>\n
current-customer sales and new-business sales<\/p>\n
order takers and trade sales<\/p>\n
current sales and support sales<\/p>\n
inside order sales and field order sales<\/p>\n
Question 28<\/p>\n
Which of the following is particularly appropriate for pricey high-tech business products, such as jet aircraft and medical equipment?<\/p>\n
Answer<\/p>\n
Team selling<\/p>\n
Relationship selling<\/p>\n
Trade selling<\/p>\n
Technical selling<\/p>\n
Missionary selling<\/p>\n
Question 29<\/p>\n
Developing a list of potential customers is called<\/p>\n
Answer<\/p>\n
preapproaching.<\/p>\n
surveying.<\/p>\n
scouting.<\/p>\n
prospecting.<\/p>\n
screening.<\/p>\n
Question 30<\/p>\n
Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called<\/p>\n
Answer<\/p>\n
advertising.<\/p>\n
sales promotion.<\/p>\n
personal selling.<\/p>\n
target marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"
Question Question 1 Which of the following industries is most likely to employ combative promotional efforts? Answer Fast food Computer processors Tax-preparation services Television producers Automotive paints Question 2 Factors such as climate, seasons, and holidays tend to lead to Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50609","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50609"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50609\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}