Assignment 2: SWOT Analysis<\/p>\n
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.<\/p>\n
Begin by selecting an organization, product, or service for your marketing plan and complete the following:<\/p>\n
Develop a 6\u20138-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.<\/p>\n
___________________________________________________________________________<\/p>\n
Formatting Standards<\/b><\/p>\n
Research Based Papers (assignments where the focus is on a review of the literature)<\/b><\/p>\n
\u2010 written in the third person<\/p>\n
\u2010 should use current academic sources as the basis of the review<\/p>\n
\u2010 need in text citations for any paraphrases<\/p>\n
\u2010 all sources cited in the reference section needs to have an in text citation in the body of the text<\/p>\n
\u2010 need quotation marks and in text citations for all quoted materials<\/p>\n
\u2010 quoted material should be used to support student\u2019s writing and should be less than 10%<\/p>\n
of the paper<\/p>\n
\u2010 1 inch margins on all four sides<\/p>\n
\u2010 Double spaced throughout the paper<\/p>\n
\u2010 Time New Roman 12 font<\/p>\n
\u2010 title page per APA standards<\/p>\n
\u2010 reference page per APA standards<\/p>\n
\u2010 include page numbers<\/p>\n
Reflection Papers (assignments where the focus is reflections on concepts)<\/b><\/p>\n
\u2010 must follow the items in the research paper above, but can be written in the first person<\/p>\n
\u2010 the reflection should be clearly communicated and should include current academic literature for support<\/p>\n
Case Studies (assignments where the focus is applying concepts to a case)<\/b><\/p>\n
\u2010 must follow the items in the research paper above, but can be written in the first person<\/p>\n
\u2010 the case analysis should be clearly communicated and should include current academic literature for support<\/p>\n
Discussion Posts (assignment where the students discuss concepts)<\/b><\/p>\n
\u2010 can be written in the first person<\/p>\n
\u2010 do not need a title page<\/p>\n
\u2010 should be written in the textbox and not uploaded as an attachment<\/p>\n
\u2010 need in text citations for any paraphrasing<\/p>\n
\u2010 need quotations and in text citations for quoted materials<\/p>\n
\u2010 need a reference section at the end of the post<\/p>\n
Writing Standards<\/b><\/p>\n
\u2010 Writing is clear, coherent, and, fluid. Writing also is recursive in that it links ideas back to previously mentioned ideas. Writing also contains appropriate, consistent transitions between paragraphs and ideas help reader see the relationship between ideas.<\/p>\n
\u2010 Paragraphs are well developed and appropriate: there are strong topic sentences, clear<\/p>\n
ideas that naturally lead reader through the writing. The written piece is structured in a logical fashion that supports the presentation of complex content, including in the introduction and conclusion.<\/p>\n
\u2010 Writing style is concise, engaging, insightful, and focused. It has clarity, depth, coherence, which strongly support the purpose of the writing.<\/p>\n
\u2010 Rhetoric reflects a clear understanding of and directly appeals to audience by using appropriate terminology and background knowledge of the audience.<\/p>\n
\u2010 Writing is basically error free in terms of mechanics. Grammar and mechanics help establish a sound scholarly argument and aid the reader in following the writer\u2019s logic.<\/p>\n
\u2010 The discussion demonstrates a clear and scholarly understanding of subject matter.<\/p>\n
Information is discussed with clear and accurate definitions of unfamiliar terms and is thoroughly evaluated from all possible perspectives.<\/p>\n
\u2010 References from article are used in an effective way to fully support the authenticity of the argument.<\/p>\n
\u2010 Conclusions clearly & accurately reflect & evaluate multiple perspectives of an issue, while taking a clear stance. Any evidence that may be contradictory to expected outcomes is used to present a thorough evaluation of the issue.<\/p>\n
\u2010 All written work should be proof read and checked for spelling and grammar errors.<\/p>\n
Other APA and Style Considerations<\/b><\/p>\n
\u2010 When writing an introduction, some approaches are best avoided. Avoid starting sentences with \u201cThe purpose of this essay is . . .\u201d or \u201cIn this essay I will . . .\u201d or any similar flat announcement of your intention or topic. The introduction provides an opportunity to capture the reader’s attention with a \u201chook.\u201d It also indicates what the paper will be about and how you will approach the topic.<\/p>\n
\u2010 Avoid starting a sentence with a numeral. Either write the numeral out, or rewrite the sentence with a different word first.<\/p>\n
\u2010 Use figures for numbers 10 and above.<\/p>\n
\u2010 Use words for numbers zero through nine.<\/p>\n
\u2010 Use bold and centering for first-level headings, and put second-level headings in bold<\/p>\n
(with no italics) at the left margin. Capitalize all major words in both headings.<\/p>\n
\u2010 Delete \u201cIntroduction\u201d as a heading. First paragraph must speak for itself and be your introduction.<\/p>\n
\u2010 Indent the first line of each paragraph five to seven spaces (1\/2 inch).<\/p>\n
\u2010 Capitalize all major words of titles and headings.<\/p>\n
\u2010 Use first, second, third instead of firstly, secondly, etc.<\/p>\n
\u2010 Beware of overly long or overly short paragraphs. Eliminate one-sentence paragraphs. An effective paragraph develops one central idea.<\/p>\n
\u2010 Space between each paragraph should be one double space.<\/p>\n
\u2010 Use commas before quotations that start with words \u201csaid\u201d or \u201cstated.\u201d For example, Smith said, \u201cIt is over.\u201d However, do not use commas when merging quotations into your own sentence. For example, Smith told us to \u201cgo home and rest.\u201d<\/p>\n
\u2010 Direct quotations greater than 40 words must be blocked and indented. Block quotations do not have quotation marks (except those already included in the source material).<\/p>\n
\u2010 Use italics for book and journal titles.<\/p>\n
\u2010 Always start your references on a new page.<\/p>\n
\u2010 Use bullets in moderation for academic writing. You can use seriation within a paragraph or sentence or as a numbered list.<\/p>\n","protected":false},"excerpt":{"rendered":"
Assignment 2: SWOT Analysis Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice. Begin by selecting an organization, Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50571","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50571"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50571\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}