Advantages and disadvantages of marketing tools used in healthcare.<\/b><\/p>\n
In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.<\/p>\n
To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:<\/p>\n
\u2022 Acute care <\/p>\n
\u2022 Ambulatory care <\/p>\n
\u2022 Assisted living <\/p>\n
\u2022 Continuing care retirement community <\/p>\n
\u2022 Critical access hospital <\/p>\n
\u2022 Dialysis care <\/p>\n
\u2022 Home health care<\/p>\n
\u2022 Hospice care <\/p>\n
\u2022 Long-term care <\/p>\n
\u2022 Memory care <\/p>\n
\u2022 Palliative care <\/p>\n
\u2022 Pediatric care <\/p>\n
\u2022 Primary care <\/p>\n
\u2022 Short-term care (e.g., post-surgery therapy) <\/p>\n
\u2022 Surgical care \u2022 Veterans Administration \u2022 <\/p>\n
Next, select an environment\/location:<\/b><\/p>\n
\u2022 Downtown New York City \u2022 Denver, Colorado \u2022 Mobile, Alabama \u2022 Boston, Massachusetts \u2022 Rural Minnesota \u2022 Savannah, Georgia \u2022 Los Angeles, California \u2022 Fort Worth, Texas \u2022 Anchorage, Alaska <\/p>\n
Finally, select three (3) marketing tools:<\/p>\n
\u2022 Email <\/p>\n
\u2022 Newspaper<\/p>\n
\u2022 Memorandum <\/p>\n
\u2022 Radio advertisement <\/p>\n
\u2022 Television <\/p>\n
\u2022 Telephone <\/p>\n
\u2022 Social media <\/p>\n
\u2022 Internet <\/p>\n
\u2022 Person-to-person <\/p>\n
\u2022 Billboard <\/p>\n
\u2022 Referral <\/p>\n
Instructions<\/b><\/p>\n
\u2022 Provide a general overview of your select healthcare system. <\/p>\n
\u2022 Discuss the demographics of your select location.<\/p>\n
\u2022 Discuss the advantages of using each marketing tool at your healthcare system and location.<\/p>\n
\u2022 Discuss the disadvantages of using each marketing tool at your healthcare system and location. \u2022 Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.<\/p>\n
\u2022 Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.<\/p>\n
\u2022 3-4 page paper excluding front and back matter (APA standards apply). <\/b><\/p>\n
Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you. Reference: https:\/\/data.medicare.gov\/<\/a> <\/b><\/p>\n","protected":false},"excerpt":{"rendered":" Advantages and disadvantages of marketing tools used in healthcare. In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-50512","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=50512"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/50512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=50512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=50512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=50512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}