\nScenario
\nJanet Hains is an entrepreneur and former afterschool programmer administrator. She has been monitoring the education industry for potential trends that may provide an opportunity for her to utilize her experience in starting a new business. In response to an identified increase in childhood obesity rates within the United States, coupled with the increased governmental grant offerings for youth nutrition programs, Janet has started a new company, Afterschool Depot.
\nAfterschool Depot will produce and sell materials to assist afterschool programmers in implementing nutrition-based programs. Afterschool Depot has just finalized its initial product line and is now in the process of preparing to market its line FOR SALE within the United States as well as several international locations.
\nDue to financial and human resource constraints, Janet has decided to produce and sell only one product from the proposed product line during the first year of operation. She has selected the Healthy Kitchen to be her first product launch.
\nThe Healthy Kitchen is a mobile kitchen that can be wheeled out onto the playground or into the classroom. It includes an 8-week curriculum to assist afterschool programmers in conducting healthy cooking classes.
\nAlthough Afterschool Depot has spent considerable time researching and developing the initial product line, they have not spent much time on developing their overall marketing strategy to include its channel design and implementation plan.<\/p>\n
For this assignment, you will again be working with the Afterschool Depot case study. Remember that you are the channel manager for Afterschool Depot and that Beth Nammons, Marketing Director, has assigned you to develop the channel design and implementation plan.
\nAs part of the plan development process, Beth has asked that you help her and other members of the management team understand the issues related to and the answers to the following questions.
\nWhat are the federal laws influencing channel management and how might they affect Afterschool Depot?s channel policies?
\nDo strategic alliances outperform ordinary distribution channels? What is the evidence that they are successful? To what extent can strategic alliances strengthen sustainable competitive advantage? Should Afterschool Depot work to develop strategic alliances within their channels and why or why not?
\nHow can Afterschool Depot?s retail positioning strategy flow from both cost-side and demand-side factors?
\nWhat are the typical conflicts that may develop between Afterschool Depot and its WHOLESALERS or retailers and how should each of the conflict types be managed to bring about resolution?
\nTo complete this assignment you are to submit a 6-9 page paper that addresses all of these questions. The paper must include a chart detailing the federal laws influencing channel management. The chart should include a brief description of the laws, as well as an explanation of how the provisions of the laws might affect Afterschool Depot?s channel policies. You may include other TABLES or charts in the report as you see fit.
\nYou may want to carefully review the case scenario and other case information you developed in Module 3 as you consider the answers to these questions.
\nThe paper must be submitted as a MS Word document and it must follow APA style guidelines. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc
\nBy Monday, January 30, 2017, deliver your assignment to the Dropbox.
\nAssignment 1 Grading Criteria\t
\nMaximum Points
\nIdentified and explained applicable laws which might affect Afterschool Depot?s channel policies.\t
\n60
\nExplained if strategic alliances outperform ordinary distribution channels, evidence of their success, how they can strengthen sustainable competitive advantage and gave a well supported recommendation for Afterschool Depot.\t
\n60
\nExplained how retail positioning strategy can flow from both cost-side and demand-side factors.\t
\n56
\nAnalyzed the typical conflicts that may develop between Afterschool Depot, WHOLESALERS and retailers and described conflict resolution methods which are feasible and effective.\t
\n60
\nWritten Components: <\/p>\n
Organization (16)<\/p>\n
Usage and mechanics (16)<\/p>\n
Style (8)<\/p>\n
APA elements (24)
\n64
\nTotal:\t
\n300<\/p>\n","protected":false},"excerpt":{"rendered":"
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