{"id":437648,"date":"2018-08-30T14:57:48","date_gmt":"2018-08-30T14:57:48","guid":{"rendered":"https:\/\/essaypaper.org\/?p=32336"},"modified":"2018-10-24T08:54:16","modified_gmt":"2018-10-24T08:54:16","slug":"part-1-critical-review-of-relevant-literature","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/part-1-critical-review-of-relevant-literature\/","title":{"rendered":"Part 1: Critical Review of Relevant Literature"},"content":{"rendered":"<div class=\"col-lg-10 col-md-9 col-sm-16\">\n<p class=\"form-control-static orderTopic\" title=\"Global marketing\">Global marketing<\/p>\n<\/div>\n<div class=\"col-lg-10 col-md-9 col-sm-16\"><label class=\"control-label\">Description<\/label>Part 1: Critical Review of Relevant Literature<\/p>\n<p>(Critically assess the concept of \u2018Glocalization\u2019 and discuss how it relates to the \u2018standardization-adaptation debate\u2019 that prevails in Marketing literature.)<br \/>\nAspects that you might want to consider<br \/>\n-Defining Glocalization.<br \/>\n-Contextualizing this concept in relation to Globalization .<br \/>\n-Discussing how this concept relates to \u2018Global\u2019 and \u2018Local\u2019 Business\/Marketing Strategies.<br \/>\n-Reflecting how these concepts relate to \u2018standardization-adaptation debate\u2019 (regarding the marketing mix) that prevails in Marketing literature.<br \/>\n-Critically discuss the advantages and drawbacks of these different strategic approaches (i.e. local\/adapted, global\/standardized, or glocal (adapted and standardized)) in Global Marketing.<\/p>\n<p>Part 2: Apply the Knowledge you Gained in the Literature Review by Analysing &#8211; Mc&#8217;donald and KFC and how they use a \u201cGlocal\u201d Marketing Programme (Marketing Mix)<br \/>\n-Analyse the extent to which these two companies apply a \u2018glocal strategy\u2019 (i.e. standardize and adapt their marketing mix) to their marketing programme and illustrate this analysis.<br \/>\n-Compare and discuss how the two companies\u2019 global marketing programmes differ\/not differ. Which company is more local\/global compared to the other?<br \/>\n-Critically reflect on the two companies\u2019 global. marketing approaches by drawing on your literature review.<\/p>\n<p>Reference<br \/>\nRobertson, R. (1995). Glocalization: Time-space and homogeneity-heterogeneity. Global modernities, 25, 44.<\/p>\n<p>Levitt, T. (1983). The globalization of markets, Harvard Business Review, 63(3), p.92-102.<\/p>\n<p>Svensson, G. (2001). \u201cGlocalization\u201d of business activities: a \u201cglocal strategy\u201d approach. Management decision, 39(1), p.6-18.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Global marketing DescriptionPart 1: Critical Review of Relevant Literature (Critically assess the concept of \u2018Glocalization\u2019 and discuss how it relates to the \u2018standardization-adaptation debate\u2019 that prevails in Marketing literature.) Aspects that you might want to consider -Defining Glocalization. -Contextualizing this <a href=\"https:\/\/www.benedictsol.com\/blogs\/part-1-critical-review-of-relevant-literature\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-437648","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/437648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=437648"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/437648\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=437648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=437648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=437648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}