{"id":435791,"date":"2018-06-27T15:45:33","date_gmt":"2018-06-27T15:45:33","guid":{"rendered":"https:\/\/essaypaper.org\/?p=29719"},"modified":"2018-10-24T08:48:42","modified_gmt":"2018-10-24T08:48:42","slug":"digital-publication-business-plan","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/digital-publication-business-plan\/","title":{"rendered":"Digital Publication Business Plan"},"content":{"rendered":"<h2>Digital Publication Business Plan<\/h2>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Based on the given structure and draft presentation, create an outline of a more detailed business plan that would be usable for further work.<\/span><\/p>\n<footer class=\"footerWide\">\n<div class=\"footer baseWidthCenter\">\n<p>Key areas<\/p>\n<p>Professional business standard Idea clearly stated<br \/>\nMarket identified<br \/>\nValue of market identified Competition<\/p>\n<p>Required investment What the investor gets<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u2713 \u00a0Cover page contains name of business<\/li>\n<li>\u2713 \u00a0Cover page contains chief executive\u2019s name<\/li>\n<li>\u2713 \u00a0Cover page contains address, telephone, fax numbers, e-mail, and Web address<\/li>\n<li>\u2713 \u00a0Cover page contains company logo<\/li>\n<li>\u2713 \u00a0Page numbers in Table of Contents correspond correctly<\/li>\n<li>\u2713 \u00a0Executive summary does not exceed two pages and describes the new venture<\/li>\n<li>\u2713 \u00a0Executive summary describes the identified problem and the unique features and<\/li>\n<\/ul>\n<p>benefits of the product\/service<\/p>\n<ul>\n<li>\u2713 \u00a0Executive summary identifies the management team and supporting infrastructure<\/li>\n<li>\u2713 \u00a0Executive summary explains the opportunities found within the industry<\/li>\n<li>\u2713 \u00a0Executive summary contains plans for targeting a market segment and<\/li>\n<\/ul>\n<p>penetrating it<\/p>\n<ul>\n<li>\u2713 \u00a0Executive summary specifies how much money the company needs and how<\/li>\n<\/ul>\n<p>funds will be obtained<\/p>\n<p>Business Opportunity<\/p>\n<p>What is the business opportunity?<\/p>\n<p>Description of the opportunity in layman\u2019s terms<br \/>\nIdea background including technical feasibility,<br \/>\nIP position, stage of development etc.<\/p>\n<p>Who started it, how the team has grown Achievements to date<\/p>\n<ul>\n<li>\u2713 \u00a0Describes the industry in plain language (not too technical)<\/li>\n<li>\u2713 \u00a0Describes product\/service in specific terms (not too broad)<\/li>\n<li>\u2713 \u00a0Describes how intellectual property will be created and protected<\/li>\n<li>\u2713 \u00a0Identifies who started the business and how the team has developed throughout<\/li>\n<\/ul>\n<p>time<\/p>\n<ul>\n<li>\u2713 \u00a0Identifies what has been achieved to date<\/li>\n<\/ul>\n<p>Product\/ Service<\/p>\n<p>What are the features and benefits of the product<\/p>\n<p>What is its USP?<br \/>\nWhat is the proposed business model for the venture i.e. how is it going to generate profits?<br \/>\nDescription of the product roadmap<br \/>\nHas the business model been proven elsewhere?<\/p>\n<ul>\n<li>\u2713 \u00a0Describes product\/service in plain language (not too technical)<\/li>\n<li>\u2713 \u00a0Provides evidence that the product\/service is technologically feasible<\/li>\n<li>\u2713 \u00a0Identifies unique features<\/li>\n<li>\u2713 \u00a0Identifies special benefits<\/li>\n<li>\u2713 \u00a0Wholly explains product\/service limitations and potential solutions<\/li>\n<li>\u2713 \u00a0Wholly explains product\/service liabilities and potential solutions<\/li>\n<li>\u2713 \u00a0If applicable, identifies production process and facility plans<\/li>\n<li>\u2713 \u00a0Provides backup suppliers and subcontractors<\/li>\n<li>\u2713 \u00a0Anticipates future related products\/services and spin-offs<\/li>\n<li>\u2713 \u00a0Lists requirements from regulatory agencies<\/li>\n<\/ul>\n<p>Market\/ Competition<\/p>\n<p>Which aspects of the broad business environment have a key impact on the commercialisation of the<br \/>\nbusiness idea?<br \/>\nWhat are the likely markets for the products \/ services and the key drivers and trends within those markets?\u2028 What market segments have real opportunities? How big are they \/ will they be?<\/p>\n<p>What is the \u2018idea\u2019 competing with and how may the competition develop in the near future?<br \/>\nWho are the key competitors and how are they competing in the market. How does the business propose to promote and sell its products or services?<\/p>\n<ul>\n<li>\u2713 \u00a0Focuses on current size and growth potential of the industry<\/li>\n<li>\u2713 \u00a0Discusses industry trends and opportunities associated with each<\/li>\n<li>\u2713 \u00a0Addresses geographic locations, seasonality, and industry profit characteristics<\/li>\n<li>\u2713 \u00a0Identifies customer needs and wants<\/li>\n<li>\u2713 \u00a0Identifies existing distribution networks<\/li>\n<li>\u2713 \u00a0Identifies direct, indirect and future competition<\/li>\n<li>\u2713 \u00a0Contains matrix to illustrate competitive position in marketplace<\/li>\n<li>\u2713 \u00a0Describes competitive advantage<\/li>\n<\/ul>\n<p>Marketing<\/p>\n<p>What do potential customers want and who are they? Plan What are the specific plans to promote the product\/service?<\/p>\n<p>How will it be distributed?<br \/>\nDo you need any partners in the distribution channel? What is the pricing strategy?<\/p>\n<ul>\n<li>\u2713 \u00a0Contains customer profile<\/li>\n<li>\u2713 \u00a0Contains target markets and size of each<\/li>\n<li>\u2713 \u00a0Fully illustrates the image of the company<\/li>\n<li>\u2713 \u00a0Describes plans to reach the market, including customer service, location, sales force, licensing and distributing<\/li>\n<li>\u2713 \u00a0Addresses plans for advertising and promotion<\/li>\n<li>\u2713 \u00a0Includes plans for marketing through technology, including the internet<\/li>\n<li>\u2713 \u00a0Discusses other penetration strategies, including publicity, telemarketing\/direct mail, Web site, and trade shows<\/li>\n<li>\u2713 \u00a0Describes plans for evaluating market penetration effectiveness<\/li>\n<li>\u2713 \u00a0Addresses pricing strategy<\/li>\n<li>\u2713 \u00a0Contains price sheet<\/li>\n<li>\u2713 \u00a0Includes volume and special pricing information<\/li>\n<li>\u2713 \u00a0Contains the company\u2019s pricing policies<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Business Organisation<\/p>\n<p>What key resources (people, premises, equipment etc.) are required for operations?<br \/>\nWhat resources are available and how could other resources be obtained?<\/p>\n<p>How is the business going to be managed?<\/p>\n<ul>\n<li>\u2713 \u00a0Explains the legal form of business<\/li>\n<li>\u2713 \u00a0Lists key management positions, including primary job responsibilities\u2028 Identifies the board of directors\/advisory board members, including primary contributions expected<\/li>\n<li>\u2713 \u00a0Documents the process of recruiting and selecting employees<\/li>\n<li>\u2713 \u00a0Clarifies the compensation and employee reward systems<\/li>\n<li>\u2713 \u00a0Establishes credibility of the management team<\/li>\n<\/ul>\n<p>Implementation Milestones<\/p>\n<p>What are the key stages\/milestones for the venture\u2019s development?<br \/>\nAchievements to date<br \/>\nOutline concrete plans and milestones<\/p>\n<p>Receipt of first order\/sale When will you break-even? When will you run out of cash?<\/p>\n<ul>\n<li>\u2713 \u00a0Explains the venture\u2019s specific and critical undertakings<\/li>\n<li>\u2713 \u00a0Lists key milestones with a start and an end date<\/li>\n<li>\u2713 \u00a0Designates who is responsible for the milestone<\/li>\n<li>\u2713 \u00a0Establishes a budget for each milestone<\/li>\n<\/ul>\n<p>Business Barriers \/ Risks<\/p>\n<p>What are the barriers to success \/ risks?<\/p>\n<p>Which of these are the most significant and how<br \/>\ncan the venture operate to minimise these?<\/p>\n<ul>\n<li>\u2713 \u00a0Lists major risks to success, such as product, market, people, financial, competitive<\/li>\n<li>\u2713 \u00a0Clarifies which of these are more important than others and how the venture plans to respond to these risks<\/li>\n<li>\u2713 \u00a0Reassures the investors that the venture has anticipated and dealt with major risks<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Financials<\/p>\n<p>What is the forecasted performance of the venture 10% over the next three years?<br \/>\nProjected cash flow forecast, P&amp;L and Balance Sheet must be included (ideally 3 yrs)<\/p>\n<p>How much investment is required to develop the business over the plan\u2019s timeframe?<br \/>\nWhich are the most appropriate sources of finance? When will the business break even?<\/p>\n<ul>\n<li>\u2713 \u00a0Sales and profit projections appear to be reasonable<\/li>\n<li>\u2713 \u00a0Assumptions and projections are wholly supported<\/li>\n<li>\u2713 \u00a0All operating expenses have been included<\/li>\n<li>\u2713 \u00a0Hidden costs have been identified<\/li>\n<li>\u2713 \u00a0Salaries and other benefits are in line with industry standards or entrepreneur\u2019s goals<\/li>\n<li>\u2713 \u00a0Contingency plan seems reasonable if sales forecasts go unmet<\/li>\n<li>\u2713 \u00a0Figures on various documents are consistent<\/li>\n<li>\u2713 \u00a0Sources of debt or equity financing are appropriately identified<\/li>\n<li>\u2713 \u00a0Exit strategy is clearly identified<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Digital Publication Business Plan Based on the given structure and draft presentation, create an outline of a more detailed business plan that would be usable for further work. Key areas Professional business standard Idea clearly stated Market identified Value of <a href=\"https:\/\/www.benedictsol.com\/blogs\/digital-publication-business-plan\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-435791","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/435791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=435791"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/435791\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=435791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=435791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=435791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}