{"id":434851,"date":"2018-06-24T12:52:30","date_gmt":"2018-06-24T12:52:30","guid":{"rendered":"https:\/\/essaypaper.org\/?p=28793"},"modified":"2018-10-24T09:09:20","modified_gmt":"2018-10-24T09:09:20","slug":"loaded-words-and-images-ad-assignment","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/loaded-words-and-images-ad-assignment\/","title":{"rendered":"Loaded Words and images Ad Assignment"},"content":{"rendered":"

Loaded Words and images Ad<\/h2>\n
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Find an ad that involves\u00a0loaded words and images\u2014these tend to be more subtle techniques, including the use of attractive people in the advertisement, images of positive social situations associated with a product, or incorporating “buzzwords” or buzz phrases such as “natural” for food and beauty products.<\/p>\n<\/div>\n<\/div>\n

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1.\u00a0What product does this ad attempt to market, and where is the ad from? Describe or attach<\/p>\n

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\u00a02.\u00a0To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad appeal? How can you tell? Was this a good strategy for this product\/audience?<\/p>\n

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\u00a03.\u00a0What route of persuasion do the advertisers seem to use (e.g., central\/systematic route vs. peripheral\/heuristic)? Was that a good choice? Specifically, what central or peripheral cues are used?<\/p>\n

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\u00a04.\u00a0Does the ad attempt to describe the source of its product information (e.g., “dentists agree that _____” or “experts suggest ____?” Do these sources come off as credible and\/or attractive? If there was no expert, do you think one would have helped? Why or why not?<\/p>\n

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\u00a05.\u00a0What about the communication itself? Are the arguments weak\/strong, one-sided\/two- sided, overt\/implied, discrepant with the audience\/in-line with the audience, or not present at all? Were these good choices?<\/p>\n

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\u00a06.\u00a0What about the target of the communication? Who are the advertisers targeting, how can you tell, and was that a good decision? How might this ad be different if directed towards an audience from a more interdependent culture?<\/p>\n

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\u00a07.\u00a0Describe how AT LEAST ONE concept that we have discussed (e.g. dissonance, emotions, attitudes, self-monitoring, etc.\u00a0\u2013\u00a0your choice) is relevant to\u00a0the ad\u2019s persuasiveness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Loaded Words and images Ad Find an ad that involves\u00a0loaded words and images\u2014these tend to be more subtle techniques, including the use of attractive people in the advertisement, images of positive social situations associated with a product, or incorporating “buzzwords” Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-434851","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=434851"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434851\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=434851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=434851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=434851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}